Marketing Strategy : The Thinking Involved

Title

Marketing Strategy : The Thinking Involved

Files

Document Type

Book

ISBN

9781412987301

Publication Date

2013

Publisher

SAGE Publications

City

Thousand Oaks, Calif.

Subject(s)

Marketing -- Management, Strategic planning

Disciplines

Marketing

Department

Marketing

College/School

Feliciano School of Business

Marketing Strategy : The Thinking Involved

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