The Citizen Marketer : Promoting Political Opinion in the Social Media Age

Title

The Citizen Marketer : Promoting Political Opinion in the Social Media Age

Files

Document Type

Book

ISBN

9780190658069

Publication Date

2017

Publisher

Oxford University Press

City

New York, NY

Subject(s)

Political participation--Technological innovations, Communication in politics--Technological innovations, Social media--Political aspects, Marketing--Political aspects, Public opinion--Political aspects

Disciplines

Communication | Social Media

Department

School of Communication and Media

College/School

College of the Arts

The Citizen Marketer : Promoting Political Opinion in the Social Media Age

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