The Citizen Marketer : Promoting Political Opinion in the Social Media Age
Oxford University Press
New York, NY
Political participation--Technological innovations, Communication in politics--Technological innovations, Social media--Political aspects, Marketing--Political aspects, Public opinion--Political aspects
Communication | Social Media
School of Communication and Media
College of the Arts
Penney, Joel, "The Citizen Marketer : Promoting Political Opinion in the Social Media Age" (2017). All Books and Media by Montclair State University Authors. 7.