Date of Award
Master of Arts (MA)
College of Humanities and Social Sciences
Thesis Sponsor/Dissertation Chair/Project Chair
Deborah Fish Ragin
The purpose of this study was to evaluate participants' food choices after completing a dissonance task disguised as a healthy eating campaign. The study sought to determine whether participants would make healthy food choices after completing tasks designed to measure healthy eating behaviors. A total of 100 students from Montclair State University were randomly assigned to four treatment conditions and then completed an intention scale designed to measure intended eating behaviors using the Theory of Planned Behavior (Azjen, 1991). Analysis showed that treatment condition had no affect on participants' food choices and did not influence participants' intentions to make healthy food choices in the future.
Lorenz, Mariel, "Encouraging Healthy Eating : An Application of a Dissonance Paradigm" (2007). Theses, Dissertations and Culminating Projects. 1196.