The Role of Data Assets in the Organizational Success
In this paper we examine the role of data resources in the organizational success. We contrast the resource-based view and the relational view theories to examine how data resources can help organizations create and capture value. We use two case studies from two different industries to understand how different types of data resources can contribute to the organizational success. We conclude that while data often serve as a required resource for entry into new markets, strategic partnerships play a critical role in capturing value created through exploitation of data resources.
MSU Digital Commons Citation
Mamonov, Stanislav and Mavlanova, Tamilla, "The Role of Data Assets in the Organizational Success" (2016). Department of Information Management and Business Analytics Faculty Scholarship and Creative Works. 138.