Journal / Book Title
Journal of Business Strategy
The purpose of this paper is to propose a broadened and integrated red team strategy with concrete steps to help companies better deal with the disruptive forces prevalent in our world today and turn disruptions into growth. We suggest four key steps to help companies implement the red team strategy: 1) create a red team culture and encourage diverse perspectives, 2) establish an independent red team to overcome organizational inertia, 3) use the red team to embrace disruption and growth opportunities, and 4) take a milestone approach to red team execution and resource allocation. Our red team strategy provides concrete steps to help companies in their efforts to adapt to and capitalize on disruptive forces.
MSU Digital Commons Citation
li Sun, Sunny; Zhang, Yanli; and Zhu, Zhu, "Turning Disruption into Growth Opportunity: The Red Team Strategy" (2021). Department of Management Faculty Scholarship and Creative Works. 50.