Apparel Purchasing Behaviour: How to Promote Americanism
A survey of the factors taken into account by the American consumer when purchasing apparel is presented. Conclusions drawn from analysis of the survey results are applied to the more efficient promotion of the American clothing industry in the home market.
MSU Digital Commons Citation
Jayachandran, C; Kyj, M. J.; and Pal, S., "Apparel Purchasing Behaviour: How to Promote Americanism" (1985). Department of Marketing Faculty Scholarship and Creative Works. 148.