Developing a Market-Specific Destination Image Scale: a Nomological Validation Approach
This study intended to develop a scale to measure the image of a destination as perceived by tourists from a specific market. Based on Echtner and Ritchie's framework of destination image, cognitive image was conceptualized as the composite of common image and two salient dimensions-unique and atmospheric images. The scales measuring these three constructs were validated within the theoretical framework of attitude theory. The results showed that all three constructs had significant effects on affective image and travel intention, while travel intention could be better predicted by two salient dimensions. These findings highlighted the importance of capturing salient dimensions and attributes in the process of scale development.
MSU Digital Commons Citation
Chen, Chun Chu; Lin, Yueh Hsiu; Gao, Jie; and Kyle, Gerard, "Developing a Market-Specific Destination Image Scale: a Nomological Validation Approach" (2015). Department of Marketing Faculty Scholarship and Creative Works. 178.