Pharmaceutical Direct-to-Consumer Advertising: Past, Present, and Future

Authors

Avinandan Mukherjee, Marshall UniversityFollow
Yam Limbu, Montclair State UniversityFollow

Document Type

Article

Publication Date

8-30-2013

DOI

10.1108/ijphm.2013.32407caa.001

MSU Digital Commons Citation

Mukherjee, Avinandan and Limbu, Yam, "Pharmaceutical Direct-to-Consumer Advertising: Past, Present, and Future" (2013). Department of Marketing Faculty Scholarship and Creative Works. 223.
https://digitalcommons.montclair.edu/marketing-facpubs/223