Living greek: Research for the office of greek life

Presentation Type

Abstract

Faculty Advisor

Martina Santia

Access Type

Event

Start Date

25-4-2025 9:00 AM

End Date

25-4-2025 9:59 AM

Description

The culture of Greek Life has been a pillar at Montclair State University since its introduction in 1929, providing students with leadership opportunities, philanthropic ventures, and a sense of community. In recent years, the Office of Greek Life has seen a decline in membership and event attendance. The campus community lacks awareness and understanding of the mission and positive impact of Greek Life at Montclair State University. This study aims to retrieve information about overall perceptions of Greek Life at Montclair State University. For this study, we have conducted a survey among undergraduate students, both members and nonmembers, to understand their general perceptions of Greek Life as well as their attitudes towards the Office of Greek Life. We will also interview faculty and staff members, such as the Vice President of Student Development and the former Assistant Director of Greek Life, to get an administrative perception of Greek Life, and what they can do for the Montclair State University community. The information retrieved from the survey and interviews will help us launch an online campaign. This campaign will include a series of planned activities designed to achieve the client’s business and communication goals. These activities will consist of several social media posts and interviews to highlight the positive aspects of Greek Life on the Montclair State University campus.

Comments

Poster presentation at the 2025 Student Research Symposium.

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Apr 25th, 9:00 AM Apr 25th, 9:59 AM

Living greek: Research for the office of greek life

The culture of Greek Life has been a pillar at Montclair State University since its introduction in 1929, providing students with leadership opportunities, philanthropic ventures, and a sense of community. In recent years, the Office of Greek Life has seen a decline in membership and event attendance. The campus community lacks awareness and understanding of the mission and positive impact of Greek Life at Montclair State University. This study aims to retrieve information about overall perceptions of Greek Life at Montclair State University. For this study, we have conducted a survey among undergraduate students, both members and nonmembers, to understand their general perceptions of Greek Life as well as their attitudes towards the Office of Greek Life. We will also interview faculty and staff members, such as the Vice President of Student Development and the former Assistant Director of Greek Life, to get an administrative perception of Greek Life, and what they can do for the Montclair State University community. The information retrieved from the survey and interviews will help us launch an online campaign. This campaign will include a series of planned activities designed to achieve the client’s business and communication goals. These activities will consist of several social media posts and interviews to highlight the positive aspects of Greek Life on the Montclair State University campus.