Adapting Extension and Outreach Content to Audiences' Educational Interests

Authors

Bernabas Wolde, Montclair State UniversityFollow
Pankaj Lal, Montclair State UniversityFollow
Pralhad Burli, Montclair State University
Pricila Iranah, Forestry Specialist Texas A and M Forest ServiceFollow
John Munsell, Virginia Polytechnic Institute and State UniversityFollow
Jianbang Gan, Texas A and M UniversityFollow
Eric Taylor, Texas A&M Forestry Service

Document Type

Article

Publication Date

6-1-2018

Abstract

For various, largely unknown reasons, decision makers do not have equal interest in all Extension and outreach topics pertinent to a particular concept. This situation hampers Extension's ability to effectively deliver information and efficiently allocate limited resources. Using survey data, we identified heterogeneous preference for various topics related to the concept of woody bioenergy, our case study subject, and built profiles of forestland owners who expressed interest in topics that received above-average and below-average preference rates. Given our results, we argue for using this approach in objectively ranking audiences' educational interests in various forest and nonforest products and services and subsequently allocating time, space, and other Extension resources to the topics of interest.

MSU Digital Commons Citation

Wolde, Bernabas; Lal, Pankaj; Burli, Pralhad; Iranah, Pricila; Munsell, John; Gan, Jianbang; and Taylor, Eric, "Adapting Extension and Outreach Content to Audiences' Educational Interests" (2018). Department of Earth and Environmental Studies Faculty Scholarship and Creative Works. 131.
https://digitalcommons.montclair.edu/earth-environ-studies-facpubs/131