Date of Award

5-2026

Document Type

Master's Project

Degree Name

Master of Arts (MA)

College/School

College of Humanities and Social Sciences

Department/Program

Sociology

Thesis Sponsor/Dissertation Chair/Project Chair

Daniel Douglas

Abstract

This project aimed to ask the question, “How does digital etiquette, or netiquette, lead to socialization of self-presentation on Instagram?” I interviewed 15 students classified as "Generation Z" who attend a northeastern university and have an Instagram account. This was done using a convenience sample of participants who were asked to participate in the interview. Done by the convenience of the individuals who were at the location at the time. The results indicate a disconnect between wanting to be seen as a “good person” and the means used to paint this image. Netiquette plays a role in crafting self-presentation, as people seek to show themselves in line with their own notions of norms and etiquette.

File Format

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