Document Type
Article
Publication Date
1-6-2003
Journal / Book Title
Journal of Hospitality & Leisure Marketing
Abstract
This study examines the behavior of gamblers who have a specific area of preferred gambling. Some gamblers prefer casino games such as table games and slots while others prefer sports betting or pari-mutuel wagering. The intention of this study was to identify differences in behaviors, activities, and attitudes of gamblers that indulge in different types of gambling. This information will be important to marketing professionals of the gaming industry in assisting them to develop promotional activities for their perspective target markets. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: getinfo@haworthpressinc.com Website: http://www.HaworthPress.com.
DOI
10.1300/J150v10n01_12
MSU Digital Commons Citation
Noriega, Pender B. and Lin, Li-Chun, "A Comparison Study of the Behavior and Practices of Casino Gamblers as Compared to Those Gamblers of Sport Book Activities" (2003). Department of Hospitality and Tourism Faculty Scholarship and Creative Works. 2.
https://digitalcommons.montclair.edu/hospitality-tourism-facpubs/2
Published Citation
Noriega, P. B., & Lin, L. C. (2003). A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities. Journal of Hospitality & Leisure Marketing, 10(1-2), 181-196.