Document Type
Article
Publication Date
12-1-1999
Journal / Book Title
Journal of Hospitality & Tourism Research
Abstract
Yield management systems focus on the appropriate amount and depth of rate categories to maximize revenue for lodging properties. However, it is the interaction between reservationists and consumers that determines the room price. This study identified and compared different levels of discounting among various lodging companies. The findings should assist managers in benchmarking the current discounting practices in lodging companies.
DOI
10.1177/109634809902300302
MSU Digital Commons Citation
Boger, Carl A.; Cai, Liping A.; and Lin, Li-Chun, "Benchmarking: Comparing Discounted Business Rates Among Lodging Companies" (1999). Department of Hospitality and Tourism Faculty Scholarship and Creative Works. 4.
https://digitalcommons.montclair.edu/hospitality-tourism-facpubs/4
Published Citation
Boger Jr, C. A., Cai, L. A., & Lin, L. C. (1999). Benchmarking: Comparing discounted business rates among lodging companies. Journal of Hospitality & Tourism Research, 23(3), 256-267.