Benchmarking: Comparing Discounted Business Rates Among Lodging Companies

Authors

Carl A. Boger, Kansas State University
Liping A. Cai, Purdue University
Li-Chun Lin, Montclair State UniversityFollow

Document Type

Article

Publication Date

12-1-1999

Journal / Book Title

Journal of Hospitality & Tourism Research

Abstract

Yield management systems focus on the appropriate amount and depth of rate categories to maximize revenue for lodging properties. However, it is the interaction between reservationists and consumers that determines the room price. This study identified and compared different levels of discounting among various lodging companies. The findings should assist managers in benchmarking the current discounting practices in lodging companies.

DOI

10.1177/109634809902300302

MSU Digital Commons Citation

Boger, Carl A.; Cai, Liping A.; and Lin, Li-Chun, "Benchmarking: Comparing Discounted Business Rates Among Lodging Companies" (1999). Department of Hospitality and Tourism Faculty Scholarship and Creative Works. 4.
https://digitalcommons.montclair.edu/hospitality-tourism-facpubs/4

Published Citation

Boger Jr, C. A., Cai, L. A., & Lin, L. C. (1999). Benchmarking: Comparing discounted business rates among lodging companies. Journal of Hospitality & Tourism Research, 23(3), 256-267.