Product Choice and Channel Strategy for Multi-Channel Retailers
Document Type
Article
Publication Date
1-1-2009
Abstract
With the explosive growth of online sales, multi-channel retailers are increasingly focused on finding ways of integrating the online channel with traditional retail stores. The need for the development of effective multi-channel strategies is strongly felt by the retailers. The present research normatively addresses this issue and using a game theoretic approach, derives optimal strategies that maximize profits under different competitive market structures. Managerial implications are discussed and probable paths of future research are identified.
DOI
10.4018/jebr.2009070105
MSU Digital Commons Citation
Yan, Ruiliang and Wang, John, "Product Choice and Channel Strategy for Multi-Channel Retailers" (2009). Department of Information Management and Business Analytics Faculty Scholarship and Creative Works. 105.
https://digitalcommons.montclair.edu/infomgmt-busanalytics-facpubs/105
