Product Choice and Channel Strategy for Multi-Channel Retailers
With the explosive growth of online sales, multi-channel retailers are increasingly focused on finding ways of integrating the online channel with traditional retail stores. The need for the development of effective multi-channel strategies is strongly felt by the retailers. The present research normatively addresses this issue and using a game theoretic approach, derives optimal strategies that maximize profits under different competitive market structures. Managerial implications are discussed and probable paths of future research are identified.
MSU Digital Commons Citation
Yan, Ruiliang and Wang, John, "Product Choice and Channel Strategy for Multi-Channel Retailers" (2009). Department of Information Management and Business Analytics Faculty Scholarship and Creative Works. 105.