Document Type


Publication Date

Spring 3-14-2019

Journal / Book Title

E-leaning and Digital Media


The construction of a successful online collaboration between distinct cultural groups requires an informed cultural awareness. This is the exploration of such an online collaboration between American and Turkish Students. The focus of the shared student interaction was the concept of corporate social responsibility. As the concept is enacted differently in different cultures, this represented an ideal opportunity for topical student reflection and for cultural exploration. The approach utilized focused on relationship-building as a preface to content discussion based participant preferences suggested by relevant cultural research (e.g., Hofstede). Corporate social responsibility campaigns in the United States and Turkey focused on domestic violence were considered with an eye toward the distinctions between each. Results suggest positive student outcomes emerged from this approach. Implications for intercultural online learning and diversification of public relations curricula are considered.


Published Citation

Peterka-Benton, Daniela, and Bond Benton. "Globalizing online learning: Exploring culture, corporate social responsibility, and domestic violence in an international classroom." E-Learning and Digital Media 16, no. 4 (2019): 267-283.