Document Type


Publication Date


Journal / Book Title

Industrial Marketing Management


Empirical research concerning the role of information and communication technology (ICT) in shaping business-to-business salesforce job satisfaction remains relatively scarce. The authors propose and empirically test a causal model that theoretically represents structural relationships among factors comprising ICT and eventual salesperson job satisfaction. Study results indicate that ICT indirectly influences job satisfaction through salesforce administrative performance. While ICT infrastructure, training, and support positively relate to administrative performance, none of them influence outcome performance significantly. In addition, salesperson technology orientation moderates the effect of both ICT infrastructure and support on job satisfaction. Managerial insights and implications from the research are discussed.



Published Citation

Limbu, Y. B., Jayachandran, C., & Babin, B. J. (2014). Does information and communication technology improve job satisfaction? The moderating role of sales technology orientation. Industrial Marketing Management, 43(7), 1236-1245.

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