Marketing is a critical function in every organization and all organizations, whether local or global, for-profit or nonprofit, business-to-consumer or business-to-business, need to market their products and services. Beyond selling products, marketing involves selling ideas, social causes, political campaigns and sports and entertainment events. The Feliciano School of Business marketing department concentrations teach students how to blend creativity with rigorous situation and data analysis to develop insightful marketing strategies that deliver value to buyers and sellers.