Document Type
Review Article
Publication Date
1-1-1998
Journal / Book Title
Journal of the academy of marketing science
Abstract
Research on how service firms choose their initial mode of operation in foreign markets appears to have led to two contradictory conclusions. Findings from one group of studies suggest that factors determining entry mode choice by manufacturing firms are generalizable to service firms. Findings from another group of studies contradict that view. The authors reconcile the two views by means of a classification scheme that allows some services to be grouped with manufactured goods in terms of entry mode choice. A conceptual model of factors affecting the entry mode choice of service firms is proposed, research propositions are developed, and managerial implications and future research directions are discussed.
DOI
10.1177/0092070398264002
MSU Digital Commons Citation
Ekeledo, Ikechi and Sivakumar, K., "Foreign Market Entry Mode Choice of Service Firms: A Contingency Perspective" (1998). Department of Marketing Faculty Scholarship and Creative Works. 193.
https://digitalcommons.montclair.edu/marketing-facpubs/193
Published Citation
Ekeledo, I., & Sivakumar, K. (1998). Foreign market entry mode choice of service firms: a contingency perspective. Journal of the academy of marketing science, 26(4), 274-292.