Title
Pharmaceutical direct-to-consumer advertisingPast, present, and future
Document Type
Article
Publication Date
8-30-2013
DOI
10.1108/ijphm.2013.32407caa.001
MSU Digital Commons Citation
Mukherjee, Avinandan and Limbu, Yam, "Pharmaceutical direct-to-consumer advertisingPast, present, and future" (2013). Department of Marketing Faculty Scholarship and Creative Works. 97.
https://digitalcommons.montclair.edu/marketing-facpubs/97
COinS