Document Type


Publication Date


Journal / Book Title

Public Choice


This study investigates whether average political bloggers engage in four distinct activities: informing readers, checking the media, engaging in political advocacy, and gathering money for charitable causes. Findings show that most bloggers inform their readers about articles in the media or to draw attention to key posts on other blogs. Somewhat less frequently, most bloggers write posts that detect errors or biases in the media. Bloggers use their blogs to pursue activist and philanthropist activities even less often. Ideology and traffic levels slightly affect the content and purpose of blog posts.



Published Citation

McKenna, L., & Pole, A. (2008). What do bloggers do: an average day on an average political blog. Public Choice, 134(1), 97-108.