Title
Segmenting the Mature Travel Market by Motivation
Document Type
Article
Publication Date
1-1-2008
Abstract
The purpose of this study was to segment mature travellers based on their motivations and to profile the similarities and differences between mature travel market segments according to their sociodemographic and travel-related characteristics. A total of 217 respondents (50 years old and above) in the Upstate area in a southern state in the USA were used in this study. Three types of mature travellers were identified with an exploratory factor analysis and cluster analysis: personal, educational and social travellers. They were significantly different regarding the number of years they had lived in the Upstate.
DOI
10.1504/IJDATS.2008.021118
MSU Digital Commons Citation
Wang, Yawei; Zhang, Yanli; Xia, John; and Wang, Zhongxian, "Segmenting the Mature Travel Market by Motivation" (2008). Department of Hospitality and Tourism Faculty Scholarship and Creative Works. 12.
https://digitalcommons.montclair.edu/hospitality-tourism-facpubs/12
Published Citation
Wang, Y. (2008). Segmenting the mature travel market by motivation. In Proceedings of 2007 International CHRIE Annual Conference (p. 496).