The Role of Data Assets in the Organizational Success

Document Type

Conference Proceeding

Publication Date

1-1-2016

Journal / Book Title

Proceedings of the International Conferences on ICT, Society, and Human Beings 2016, Web Based Communities and Social Media 2016, Big Data Analytics, Data Mining and Computational Intelligence 2016 and Theory and Practice in Modern Computing 2016 - Part of the Multi Conference on Computer Science and Information Systems 2016

Abstract

In this paper we examine the role of data resources in the organizational success. We contrast the resource-based view and the relational view theories to examine how data resources can help organizations create and capture value. We use two case studies from two different industries to understand how different types of data resources can contribute to the organizational success. We conclude that while data often serve as a required resource for entry into new markets, strategic partnerships play a critical role in capturing value created through exploitation of data resources.

Journal ISSN / Book ISBN

ISBN: 978-989853354-8

Published Citation

Mamonov, S., & Mavlanova, T. (2016). THE ROLE OF DATA ASSETS IN THE ORGANIZATIONAL SUCCESS. IADIS International Journal on Computer Science & Information Systems, 11(2).

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