Turning Disruption into Growth Opportunity: The Red Team Strategy

Authors

Sunny li Sun, University of Missouri at Kansas City
Yanli ZhangFollow
Zhu Zhu, Montclair State University

Document Type

Article

Publication Date

8-2021

Journal / Book Title

Journal of Business Strategy

Abstract

The purpose of this paper is to propose a broadened and integrated red team strategy with concrete steps to help companies better deal with the disruptive forces prevalent in our world today and turn disruptions into growth. We suggest four key steps to help companies implement the red team strategy: 1) create a red team culture and encourage diverse perspectives, 2) establish an independent red team to overcome organizational inertia, 3) use the red team to embrace disruption and growth opportunities, and 4) take a milestone approach to red team execution and resource allocation. Our red team strategy provides concrete steps to help companies in their efforts to adapt to and capitalize on disruptive forces.

DOI

10.1108/JBS-05-2021-0087

MSU Digital Commons Citation

li Sun, Sunny; Zhang, Yanli; and Zhu, Zhu, "Turning Disruption into Growth Opportunity: The Red Team Strategy" (2021). Department of Management Faculty Scholarship and Creative Works. 50.
https://digitalcommons.montclair.edu/management-facpubs/50