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Books and Media by Department of Marketing Authors

This collection features books and other works published by faculty and scholars in the Department of Marketing, Feliciano School of Business.

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Marketing in Healthcare-Related Industries

Robert E. Hinson, Ogechi Adeola, Yam B. Limbu, and Emmanuel Mogaji
Retail Management : A Strategic Approach

Barry Berman, Joel R. Evans, and Patrali Chatterjee
The Definitive Guide to Brand Building

Robert M. Donnelly
Rethinking Innovation : Global Perspectives

Ram Subramanian, Martin Rahe, Vishnuprasad Nagadevara, and C. Jayachandran
Marketing Strategy: The Thinking Involved

Mark E. Hill
Marketing Strategy in Play: Questioning to Create Difference

Mark E. Hill
Business Clusters: Partnering for Strategic Advantage

C. Jayachandran, Michael Thorpe, Ram Subramanian, and Vishnuprasad Nagadevara
Striving for Competitive Advantage and Sustainability: New Challenges of Globalization

C. Jayachandran, Ram Subramanian, and Jan Rudy