Teaching Innovations in Retailing Education: Innovating the Retail Curriculum for Future Careers in Retail

Authors

Patrali Chatterjee, Montclair State UniversityFollow
Archana Kumar, Montclair State UniversityFollow

Document Type

Editorial

Publication Date

1-1-2017

Journal / Book Title

Journal for Advancement of Marketing Education

Abstract

Career opportunities in retailing include positions in merchandising/buying, inventory management, store management, and several marketing-oriented careers such as advertising, public relations, e-commerce, and supply chain management. Student Preference to Mathematical Problem Solving) and transferring knowledge of concepts like price elasticity to non-price contexts (Price Elasticity Concept in Pricing and NonPricing Contexts). Student Preference to Mathematical Problem Solving Quantitative and analytical skills are sought after by future employers and is especially important for marketing students seeking employment within the retail industry as a buyer and/or an analyst.

Comments

This article is Open Access via the publisher.

Journal ISSN / Book ISBN

ISSN: 15375137

MSU Digital Commons Citation

Chatterjee, Patrali and Kumar, Archana, "Teaching Innovations in Retailing Education: Innovating the Retail Curriculum for Future Careers in Retail" (2017). Department of Marketing Faculty Scholarship and Creative Works. 104.
https://digitalcommons.montclair.edu/marketing-facpubs/104

Published Citation

Chatterjee, P., & Kumar, A. (2017). Teaching innovations in retailing education: Innovating the retail curriculum for future careers in retail. Journal for Advancement of Marketing Education, 25(Special Issue), 1.