Apparel purchasing behaviourhow to promote Americanism

C Jayachandran, Montclair State University
M. J. Kyj, Widener University
S. Pal, Widener University

Abstract

A survey of the factors taken into account by the American consumer when purchasing apparel is presented. Conclusions drawn from analysis of the survey results are applied to the more efficient promotion of the American clothing industry in the home market.