Internationalization of Multi Hospital Systems

Document Type

Article

Publication Date

10-26-1992

Journal / Book Title

Journal of Hospital Marketing

Abstract

Much like the manufacturing multinationals of yore, professional service establishments are now going abroad in large numbers. Two factors drive their expansion overseas-the increasing restrictions on their operations domestically, and the inviting opportunities in some of the global markets. A survey of multi hospital corporations both with and without experience in foreign markets was conducted regarding the expansion of their operations overseas. Examined were factors central to the decision-making process including: the various types of foreign health care systems; tire entry strategics in penetrating foreign markets (fully owned, joint ventures, etc.); favorable factors and barriers considered in choosing foreign markets; the ability to transfer standardized systems from operations in the U.S.; and the profits from such operations. Respondents provided information regarding the above factors that are critical in determining an overseas expansion strategy.

DOI

10.1300/J043v06n02_09

Published Citation

Jayachandran, C., Chandran, R., & O’Hara, L. (1992). Internationalization of Multi Hospital Systems. Journal of Hospital Marketing, 6(2), 183–196. https://doi.org/10.1300/J043v06n02_09

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