Pharmaceutical Direct-to-Consumer Advertising: Past, Present, and Future
Document Type
Article
Publication Date
8-30-2013
Journal / Book Title
International Journal of Pharmaceutical and Healthcare Marketing
DOI
10.1108/ijphm.2013.32407caa.001
Journal ISSN / Book ISBN
ISSN: 1750-6123
MSU Digital Commons Citation
Mukherjee, Avinandan and Limbu, Yam, "Pharmaceutical Direct-to-Consumer Advertising: Past, Present, and Future" (2013). Department of Marketing Faculty Scholarship and Creative Works. 223.
https://digitalcommons.montclair.edu/marketing-facpubs/223
Published Citation
Mukherjee, A. and Limbu, Y.B. (2013), "Pharmaceutical direct-to-consumer advertising: past, present, and future", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 7 No. 3. https://doi.org/10.1108/ijphm.2013.32407caa.001
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