The Determinants and Consequences of Website Credibility in E-Retailing: Examining the Roles of Ethical Issues

Document Type

Article

Publication Date

1-1-2018

Journal / Book Title

International Journal of Electronic Marketing and Retailing

Abstract

In the e-tailing context, little is known about ethical determinants of consumers’ perceptions of the credibility of a retailer’s website (i.e., website credibility). Thus, this study examines the impact of ethical issues (i.e., privacy, security, fulfilment, and non-deception) on website credibility and its subsequent influence on consumers’ attitudes toward site and behavioural intentions. Results show that fulfilment and non-deception are related positively to website credibility, which ultimately influences consumers’ attitudes toward retailer’s website. However, security and privacy were not significant predictors of website credibility. Attitude toward the website is significantly related to purchase intent, revisit intent, and positive word-of-mouth.

DOI

10.1504/IJEMR.2018.088592

Journal ISSN / Book ISBN

ISSN: 1741-1025

Published Citation

Limbu, Y. B., & Jensen, R. W. (2018). The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues. International Journal of Electronic Marketing and Retailing, 9(1), 89-108.

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