Data-Driven User Experience Design
Document Type
Article
Publication Date
6-28-2023
Journal / Book Title
Interactions
Abstract
Data is increasingly important for user experience (UX) designers. One example of a data-driven UX strategy is the personalized recommendation algorithm. As one of the leaders in this technology, Amazon collects customer data about their shopping and search patterns to derive personalized recommendations, which, in turn, optimizes user experiences and maximizes the chances of sales.
DOI
10.1145/3603717
MSU Digital Commons Citation
Kim, Rae Yule, "Data-Driven User Experience Design" (2023). Department of Marketing Faculty Scholarship and Creative Works. 264.
https://digitalcommons.montclair.edu/marketing-facpubs/264
COinS