Impact of Milk on the Move breastfeeding support campaign on students’ and employees’ attitudes, subjective norms, intention, knowledge, and awareness
Document Type
Article
Publication Date
6-5-2022
Journal / Book Title
Journal of American College Health
Abstract
Objective
To evaluate the impact of a campus-based breastfeeding support campaign grounded in the Theory of Reasoned Action.
Participants
Seventy-eight students and employees.
Methods
An online survey was administered pre- and post-campaign to measure attitudes, subjective norm, normative and behavioral beliefs, intention, knowledge, and awareness. Regression analyses identified the most influential factors for intention to support breastfeeding on campus at both times. Paired sample t-tests compared changes over time.
Results
Attitudes, but not subject norm, had a significant impact on intention to support breastfeeding on campus at both times (p < .01). Subjective norm improved over time (p = .04), whereas changes to attitudes, normative and behavioral beliefs, intention, and knowledge were small and mostly not significant. Participants’ gained awareness that a lactation space is available on campus (p = .034) and that students can be excused from class to pump (p = .005).
Conclusions
Future campus-based efforts should target breastfeeding attitudes, knowledge, and awareness of breastfeeding supports.
DOI
10.1080/07448481.2022.2086011
Journal ISSN / Book ISBN
0744-8481
MSU Digital Commons Citation
Dinour, Lauren and Bai, Yeon K., "Impact of Milk on the Move breastfeeding support campaign on students’ and employees’ attitudes, subjective norms, intention, knowledge, and awareness" (2022). Department of Nutrition and Food Studies Scholarship and Creative Works. 137.
https://digitalcommons.montclair.edu/nutr-foodstudies-facpubs/137
Published Citation
Lauren M. Dinour & Yeon Bai (2022) Impact of Milk on the Move breastfeeding support campaign on students’ and employees’ attitudes, subjective norms, intention, knowledge, and awareness, Journal of American College Health, DOI: 10.1080/07448481.2022.2086011
Comments
Objective
To evaluate the impact of a campus-based breastfeeding support campaign grounded in the Theory of Reasoned Action.
Participants
Seventy-eight students and employees.
Methods
An online survey was administered pre- and post-campaign to measure attitudes, subjective norm, normative and behavioral beliefs, intention, knowledge, and awareness. Regression analyses identified the most influential factors for intention to support breastfeeding on campus at both times. Paired sample t-tests compared changes over time.
Results
Attitudes, but not subject norm, had a significant impact on intention to support breastfeeding on campus at both times (p < .01). Subjective norm improved over time (p = .04), whereas changes to attitudes, normative and behavioral beliefs, intention, and knowledge were small and mostly not significant. Participants’ gained awareness that a lactation space is available on campus (p = .034) and that students can be excused from class to pump (p = .005).
Conclusions
Future campus-based efforts should target breastfeeding attitudes, knowledge, and awareness of breastfeeding supports.