Title

Impact of Milk on the Move breastfeeding support campaign on students’ and employees’ attitudes, subjective norms, intention, knowledge, and awareness

Document Type

Article

Publication Date

6-5-2022

Journal / Book Title

Journal of American College Health

Comments

Objective

To evaluate the impact of a campus-based breastfeeding support campaign grounded in the Theory of Reasoned Action.

Participants

Seventy-eight students and employees.

Methods

An online survey was administered pre- and post-campaign to measure attitudes, subjective norm, normative and behavioral beliefs, intention, knowledge, and awareness. Regression analyses identified the most influential factors for intention to support breastfeeding on campus at both times. Paired sample t-tests compared changes over time.

Results

Attitudes, but not subject norm, had a significant impact on intention to support breastfeeding on campus at both times (p < .01). Subjective norm improved over time (p = .04), whereas changes to attitudes, normative and behavioral beliefs, intention, and knowledge were small and mostly not significant. Participants’ gained awareness that a lactation space is available on campus (p = .034) and that students can be excused from class to pump (p = .005).

Conclusions

Future campus-based efforts should target breastfeeding attitudes, knowledge, and awareness of breastfeeding supports.

DOI

https://doi.org/10.1080/07448481.2022.2086011

Journal ISSN / Book ISBN

0744-8481

Published Citation

Lauren M. Dinour & Yeon Bai (2022) Impact of Milk on the Move breastfeeding support campaign on students’ and employees’ attitudes, subjective norms, intention, knowledge, and awareness, Journal of American College Health, DOI: 10.1080/07448481.2022.2086011

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