Food Liking and Craving: A Cross-Cultural Approach
Spanish and American participants rated how much they liked three common sweets and three common beverages listed on a questionnaire. They also named the food or drink for which they had the strongest craving. Cross-cultural comparisons in liking were almost always consistent with cross-cultural comparisons in rates of exposure. In both cultures, among subjects whose cravings could be so classified more females (about 5/8) craved sweet foods than savories and more males (about 5/8) craved savories than sweets. Among sweet cravers, chocolate craving was much more frequent for American females (44.6%) than for American males (17.4%), but no such gender difference occurred for the Spaniards (28.6 and 22.2%). The results argue for a possible physiological basis for the gender differences in sweet/savory craving but against a physiological basis for chocolate craving.
MSU Digital Commons Citation
Zellner, Debra; Garriga-Trillo, Ana; Rohm, E.; Centeno, S.; and Parker, Scott, "Food Liking and Craving: A Cross-Cultural Approach" (1999). Department of Psychology Faculty Scholarship and Creative Works. 234.