Document Type


Publication Date

Fall 10-2-2023


When the Kansas City Chiefs played the New York Jets in one of the world's major media centers, it presented a unique opportunity to study the phenomena of public interest in the Travis Kelce/Taylor Swift “romance.” A nationally televised game provides a specific timeframe and a moment of public visibility that invites dialogue and interaction. The space specifically built for such real time dialogue and interaction about a topic is social media. With that in mind, an investigation into the social media activity occurring in-game related to Kelce/Swift is merited