Document Type
Article
Publication Date
Fall 10-2-2023
Abstract
When the Kansas City Chiefs played the New York Jets in one of the world's major media centers, it presented a unique opportunity to study the phenomena of public interest in the Travis Kelce/Taylor Swift “romance.” A nationally televised game provides a specific timeframe and a moment of public visibility that invites dialogue and interaction. The space specifically built for such real time dialogue and interaction about a topic is social media. With that in mind, an investigation into the social media activity occurring in-game related to Kelce/Swift is merited
MSU Digital Commons Citation
Luo, Yi Montclair State University; Choi, Jin-A; and Benton, Bond, "The Kelce/Swift Phenomena: Real-Time Analysis of Social Media Activity During the October 1st Chiefs/Jets Game" (2023). School of Communication and Media Scholarship and Creative Works. 46.
https://digitalcommons.montclair.edu/scom-facpubs/46