Publications and creative works by faculty in the College of Communication and Media are collected here.

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Submissions from 2025

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Pride Month support can generate 320% more positive social media posts for companies; dropping support can increase online negativity by 165%, study finds, Bond Benton, Yi Luo, and Jin-A Choi (2025)

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X versus reality: Data suggests political posts on X are inconsistent with voter behavior, Bond Benton, Yi Luo, and Jin-A Choi (2025)

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Everything Old is Q Again: An Analysis of the Resurgent #PIZZAGATE Myth in Social Media, Bond Benton and Daniela Peterka-Benton (2025)

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QAnon affiliated accounts are making 64% fewer social media posts about human trafficking, Bond Benton and Daniela Peterka-Benton (2025)

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Use of the Slur “retard” Triples on X after Elon Musk Shares the Word in a Post, Bond Benton and Daniela Peterka-Benton (2025)

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Swift/Kelce Star Power Effect? Engagement created a 96% increase in NFL discussion online with 82% of social media posts expressing “joy” about the couple, Yi Luo, Jin-A Choi, and Bond Benton (2025)

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Why Gen Z is More Anxious than Ever? Turning to Social Chats for Answers, Yi Luo, Jin-A Choi, and Bond Benton (2025)

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Editorial: Health misinformation: examining its presence and impact across communication contexts, Christopher Mckinley (2025)

Submissions from 2024

(Re) Framing Abortion: the Lamination of Trafficking in Reproductive Rights Discourse, Bond Benton and Daniela Peterka-Benton (2024)

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An Investigation of Social Media Discussion on Valentine's Day 2024 Trends: Money Can Buy Love and Chocolates, Jin-A Choi, Bond Benton, and Yi Luo (2024)

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Guinness is the "Pumpkin Spice Latte" of St. Patrick's Day, Jin-A Choi, Bond Benton, and Yi Luo (2024)

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Taylor Swift-Mania on Social Media Regarding the Big Game, Jin-A Choi, Bond Benton, Yi Luo, and Ines Hwang (2024)

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From Memes to Message to Mario Kart: An Analysis of the Reach of Social Media Content Related to Kamala Harris, Yi Luo, Jin-A Choi, and Bond Benton (2024)

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Negative Emotions on Social Media Dominate Gen Z's Decisions for the 2024 Election, Yi Luo, Jin-A Choi, and Bond Benton (2024)

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Taylor-made Super Bowl: Taylor SwiftMania on Social Media Regarding the Big Game, Yi Luo, Jin-A Choi, and Bond Benton (2024)

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Promoter or barrier? Assessing how social media predicts Covid-19 vaccine acceptance and hesitancy: A systematic review of primary series and booster vaccine investigations, Christopher J. McKinley and Yam Limbu (2024)

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From Conspiracy to Normalcy: The Mainstreaming of QAnon in “Disney Grooming” Messages Online, Daniela Peterka-Benton, Bond Benton, and Joel Penney (2024)

Submissions from 2023

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Everything Old is Q Again: X Activity About #PizzaGate Increased 9501.5% After Musk Boosted the Conspiracy, Bond Benton and Daniela Peterka-Benton (2023)

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What About Love? Does the Over- Commercialization of Valentine’s Day on Social Media Leave Us Living in a Sadder, Material World?, Jin-A Choi, Bond Benton, Yi Luo, and Keith Green (2023)

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Halloween 2023: It's A Barbie World!, Jin-A Choi, Yi Luo, Bond Benton, and Keith Green (2023)

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#PumpkinSpice Report: On the 20th Anniversary of its Pumpkin Spice Latte, Starbucks Still Dominates the Social Media Conversation Around the Polarizing Fall Cultural Phenomenon, Jin-A Choi, Yi Luo, Bond Benton, and Keith Green (2023)

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2023 SCOTUS Report: Americans Reacted with Disgust and Sadness Toward the SCOTUS' Recent Rulings, Yi Luo, Bond Benton, Jin-A Choi, Keith Strudler, and Keith Green (2023)

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The Kelce/Swift Phenomena: Real-Time Analysis of Social Media Activity During the October 1st Chiefs/Jets Game, Yi Luo Montclair State University, Jin-A Choi, and Bond Benton (2023)

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Online Radicalization Case Study of a Mass Shooting: the Payton Gendron Manifesto, Daniela Peterka-Benton and Bond Benton (2023)

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Will Idaho’s "Abortion Trafficking" Law Hinder Efforts to Prevent Human Trafficking?, Daniela Peterka-Benton and Bond Benton (2023)

Submissions from 2022

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Hate Speech Spikes on Twitter After Elon Musk Acquires the Platform, Bond Benton, Jin-A Choi, Yi Luo, and Keith Green (2022)

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A Preview of Post Amnesty Twitter: Analysis of “Groomer” on Twitter After the Colorado Springs Shooting, Bond Benton, Yi Luo, Jin-A Choi, Keith Strudler, and Keith Green (2022)

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Pumpkin Spice and Everything Nice? An Assessment of Social Media Mentions of Pumpkin Spice, Jin-A Choi, Bond Benton, Yi Luo, Harlan Cruz, Paulette Gando-Duenas, Jennnifer Russo, Therese Sheridan, and Rayanne Yamout (2022)

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An Analysis Of Players, Teams And Trends As The World Cup Approaches, Jin-A Choi, Yi Luo, Stephen P. Andon, Bond Benton, Keith Green, and Keith Strudler (2022)

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Protests and Calls for Boycotting the Qatar World Cup 2022 Spark Online Discussion and Action Away from the Soccer Pitch, Yi Luo, Jin-A Choi, Stephen P. Andon, Bond Benton, Keith Green, and Keith Strudler (2022)

Submissions from 2021

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From Save the Crew to Saved the Crew: Constitutive Rhetoric, Myth, and Fan Opposition to Sports Team Relocation, Stephen Andon (2021)

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Truth as a Victim: The Challenge of Anti-Trafficking Education in the Age of Q, Bond Benton and Daniela Peterka-Benton (2021)

Submissions from 2020

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Hateproofing Your Message: Response and Prevention Strategies for "Hatejacks", Bond Benton and Daniela Peterka-Benton (2020)

Hating in Plain Sight: The Hatejacking of Brands by Extremist Groups, Bond Benton and Daniela Peterka-Benton (2020)

Submissions from 2019

Globalizing online learning: Exploring culture, corporate social responsibility, and domestic violence in an international classroom, Daniela Peterka-Benton and Bond Benton (2019)

Submissions from 2018

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Administering Community-Engaged Pedagogies: Toward an Anticipatory Approach to Problems, Todd Kelshaw (2018)

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Nutrition Knowledge, Personal Motivation, And Food Label Use Among Indian Adults With Multiple Chronic Conditions: A Moderated Mediation Model., Christopher J. McKinley, Yam B. Limbu, Rajesh Gautam, Ajay K. Achiwar, Pragya Dubey, and C. Jayachandran (2018)

Submissions from 2017

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The Influence of Statistical Versus Exemplar Appeals on Indian Adults’ Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes, Christopher J. McKinley, Yam B. Limbu, and C. Jayachandran (2017)

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More than ‘Slacktivism’: We Dismiss the Power of Politics Online at our Peril, Joel Penney (2017)

Social Media and Citizen Participation in “Official” and “Unofficial” Electoral Promotion: A Structural Analysis of the 2016 Bernie Sanders Digital Campaign, Joel Penney (2017)

Submissions from 2016

Problem Gambling Messages On College Counseling Center Websites: An Over-Time And Cross-Country Comparison, Christopher J. McKinley, Yi Luo, Paul J. Wright, and Ashley Kraus (2016)

Motivations for Participating in 'Viral Politics': A Qualitative Case Study of Twitter Users and the 2012 US Presidential Election, Joel Penney (2016)

Submissions from 2015

Responding to Offending Images in the Digital Age: Censorious and Satirical Discourses in LGBT Media Activism, Joel Penney (2015)

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Social Media and Symbolic Action: Exploring Participation in the Facebook Red Equal Sign Profile Picture Campaign, Joel Penney (2015)

Submissions from 2014

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Re-examining LGBT Resources on College Counseling Center Websites: An Over-time and Cross-country Analysis, Christopher J. McKinley, Yi Luo, Paul J. Wright, and Ashley Kraus (2014)

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Social Identity Theory as a Framework for Understanding the Effects of Exposure to Positive Media Images of Self and Other on Intergroup Outcomes, Christopher J. McKinley, Dana Masto, and Katie M. Warber (2014)

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Exploring How Perceived Threat And Self-Efficacy Contribute To College Students’ Use And Perceptions Of Online Mental Health Resources, Christopher J. McKinley and Erin K. Ruppel (2014)

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Informational Support And Online Information Seeking: Examining The Association Between Factors Contributing To Healthy Eating Behavior., Christopher J. McKinley and Paul J. Wright (2014)

(Re)Tweeting in the Service of Protest: Digital Composition and Circulation in the Occupy Wall Street Movement, Joel Penney and Caroline Dadas (2014)

(Re)Tweeting in the Service of Protest: Digital Composition and Circulation in the Occupy Wall Street Movement, Joel Penney and Caroline Dadas (2014)

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Effects of Cultural Collectivism on Terrorism Favorability, Daniela Peterka-Benton and Bond Benton (2014)

Submissions from 2013

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Authenticity at the Right Price: The Development and Implications of Commodified Sports Memorabilia, Stephen P. Andon (2013)

Applying A Distress-Deterring Approach To Assess How Emotional Support Predicts Perceived Stress And Stress-Related Coping Response, Christopher J. McKinley (2013)

Examining Communication Competence As A Contributing Factor In Health Care Workers’ Job Satisfaction And Tendency To Report Errors, Christopher J. McKinley and Chelsea Perino (2013)

Eminently Visible: The Role of T-Shirts in Gay and Lesbian Public Advocacy and Community Building, Joel Penney (2013)

Submissions from 2012

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When the Abyss Looks Back: Treatments of Human Trafficking in Superhero Comic Books, Bond Benton and Daniela Peterka-Benton (2012)

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Think Global, Act Local: Expanding the Agenda for Media Literacy Education in the United States, Vanessa Greenwood (2012)

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Visible Identities, Visual Rhetoric: the Self-labeled Body as a Popular Platform for Political Persuasion, Joel Penney (2012)

‘We Don’t Wear Tight Clothes’: Gay Panic and Queer Style in Contemporary Hip-Hop, Joel Penney (2012)

Submissions from 2011

Building 21st-Century Teachers: An Intentional Pedagogy of Media Literacy Education, Vanessa Greenwood (2011)

KEVIN07: Cool Politics, Consumer Citizenship, and the Specter of 'Americanization' in Australia, Joel Penney (2011)

Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity, Joel Penney (2011)

Submissions from 2006

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4 Steps to Standards Integration, Vanessa Greenwood (2006)