Document Type
Paper
Publication Date
Spring 5-3-2024
Abstract
The demographics of Gen Z have positioned it to potentially have the greatest impact of any emerging generation in the upcoming election. As this generation consumes social media at a rate higher than any other generation, evaluation of the themes and tone surrounding the election in social media is particularly important for understanding Gen Z and politics. Results show election themes and issues in social media reveal negative emotional sentiment (77%) online is more than double the amount of positive sentiment, with “sadness, disgust, fear, anger” far outpacing optimistic sentiment such as “joy.”
MSU Digital Commons Citation
Luo, Yi; Choi, Jin-A; and Benton, Bond, "Negative Emotions on Social Media Dominate Gen Z's decisions for the 2024 Election" (2024). School of Communication and Media Scholarship and Creative Works. 47.
https://digitalcommons.montclair.edu/scom-facpubs/47