Document Type
Article
Publication Date
2014
Journal / Book Title
International Journal of Communication
Abstract
Based on the tenets of social identity theory, a two-study experimental design was conducted which examined the influence of exposure to positive Latino media exemplars on ingroup (Latino) and outgroup (white) consumers. Specifically, the impact of exposure on interethnic evaluations as well as perceptions of self and other was evaluated. Results from Study 1 and Study 2 suggest that although exposure to positive media depictions of Latinos can prompt more favorable evaluations of ingroup and self among Latinos, the same cannot necessarily be said for the effects of exposure to affirmative messages on judgments about Latinos among outgroup members (i.e., whites). Instead, these data indicate that for whites, ingroup (racial/ethnic) identification is a potent factor in media-related interethnic evaluations. [ABSTRACT FROM AUTHOR]
Journal ISSN / Book ISBN
ISSN: 1932-8036
MSU Digital Commons Citation
McKinley, Christopher J.; Masto, Dana; and Warber, Katie M., "Social Identity Theory as a Framework for Understanding the Effects of Exposure to Positive Media Images of Self and Other on Intergroup Outcomes" (2014). College of Communication and Media Scholarship and Creative Works. 5.
https://digitalcommons.montclair.edu/scom-facpubs/5
Published Citation
McKinley, C. J., Mastro, D., & Warber, K. M. (2014). Social Identity Theory as a Framework for Understanding the Effects of Exposure to Positive Media Images of Self and Other on Intergroup Outcomes. International Journal of Communication, 8, 20.
Included in
Gender, Race, Sexuality, and Ethnicity in Communication Commons, Mass Communication Commons
Comments
This article is Open Access and licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd).