Bilateral/Unilateral Stimulation and Susceptibility to Persuasion
Presentation Type
Poster
Faculty Advisor
Ruth Propper
Access Type
Event
Start Date
26-4-2024 12:45 PM
End Date
26-4-2024 1:44 PM
Description
There is research suggesting hemispheric asymmetries in the ease with which each cerebral hemisphere is persuaded. Research suggests that the right hemisphere is more easily persuaded than is the left. Interestingly, when we feel choice is voluntary, we are more likely to be successful in our long-term pursuits. We conducted a literature review to examine i. whether the sensory or motor systems can be manipulated to impact decision making via hemispheric activation and ii., whether such manipulation might be used without awareness of the persuaded. The mechanisms of hemispheric activity surveyed included: unilateral nostril breathing, unilateral hand clenching, bilateral eye movement, frequency altered auditory presentation, and unilateral auditory presentation with body orientation. Results showed that generally, the right hemisphere is more likely to change its perspective in response to motor or sensory stimulation than the left. Furthermore, external stimuli/body movements can alter one’s susceptibility to persuasion, potentially without one’s knowledge. This information could be useful in the fields of advertising and counseling. However, more research is needed in order to fully understand the conditions under which enhanced persuasion can take place, as well as which particular stimulations are most useful in an applied settings.
Bilateral/Unilateral Stimulation and Susceptibility to Persuasion
There is research suggesting hemispheric asymmetries in the ease with which each cerebral hemisphere is persuaded. Research suggests that the right hemisphere is more easily persuaded than is the left. Interestingly, when we feel choice is voluntary, we are more likely to be successful in our long-term pursuits. We conducted a literature review to examine i. whether the sensory or motor systems can be manipulated to impact decision making via hemispheric activation and ii., whether such manipulation might be used without awareness of the persuaded. The mechanisms of hemispheric activity surveyed included: unilateral nostril breathing, unilateral hand clenching, bilateral eye movement, frequency altered auditory presentation, and unilateral auditory presentation with body orientation. Results showed that generally, the right hemisphere is more likely to change its perspective in response to motor or sensory stimulation than the left. Furthermore, external stimuli/body movements can alter one’s susceptibility to persuasion, potentially without one’s knowledge. This information could be useful in the fields of advertising and counseling. However, more research is needed in order to fully understand the conditions under which enhanced persuasion can take place, as well as which particular stimulations are most useful in an applied settings.