Publications and creative works by faculty in the Department of Marketing, Feliciano School of Business, are collected here.

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Submissions from 2015

Developing a Market-Specific Destination Image Scale: a Nomological Validation Approach, Chun Chu Chen, Yueh Hsiu Lin, Jie Gao, and Gerard Kyle (2015)

Developing a market-specific destination image scaleA nomological validation approach, Chun Chu Chen, Yueh Hsiu Lin, Jie Gao, and Gerard Kyle (2015)

Learning user real-time intent for optimal dynamic web page transformation, Amy Wenxuan Ding, Shibo Li, and Patrali Chatterjee (2015)

Learning User Real-Time Intent for Optimal Dynamic Web Page Transformation, Amy Wenxuan Ding, Shibo Li, and Patrali Chatterjee (2015)

Visual Analytics of Twitter Conversations About Corporate Sponsors of FC Barcelona and Juventus At the 2015 UEFA Final, Ricard W. Jensen, Yam Limbu, and Yasha Spong (2015)

Visual Analytics of Twitter Conversations about Corporate Sponsors of FC Barcelona and Juventus at the 2015 UEFA Final, Ricard W. Jensen, Yam Limbu, and Yasha Spong (2015)

Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities, Devon Johnson and Ben Lowe (2015)

Emotional Support, Perceived Corporate Ownership and Skepticism Toward Out-Groups in Virtual Communities, Devon Johnson and Ben Lowe (2015)

Realignment strategies in the US retail industry during a recessionary time dominant themes, trends, and propositions, Manveer Mann, Sang Eun Byun, and Yishuang Li (2015)

Realignment Strategies in the US Retail Industry During a Recessionary Time Dominant Themes, Trends, and Propositions, Manveer Mann, Sang Eun Byun, and Yishuang Li (2015)

Negative information in sportMinimizing crisis damage, Shintaro Sato (2015)

Athlete Reputational Crisis and Consumer Evaluation, Shintaro Sato, Yong Jae Ko, Chanmin Park, and Weiting Tao (2015)

Athlete reputational crisis and consumer evaluation, Shintaro Sato, Yong Jae Ko, Chanmin Park, and Weiting Tao (2015)

Submissions from 2014

Agricultural Landscape Preferences: Implications for Agritourism Development, Jie Gao, Carla Barbieri, and Corinne Valdivia (2014)

Agricultural Landscape PreferencesImplications for Agritourism Development, Jie Gao, Carla Barbieri, and Corinne Valdivia (2014)

A Socio-Demographic Examination of the Perceived Benefits of Agroforestry, Jie Gao, Carla Barbieri, and Corinne Valdivia (2014)

A socio-demographic examination of the perceived benefits of agroforestry, Jie Gao, Carla Barbieri, and Corinne Valdivia (2014)

A visual analysis of trends in the titles and keywords of top-ranked tourism journals, Carter A. Hunt, Jie Gao, and Lan Xue (2014)

Consumer Financial Anxiety US Regional Financial Service Firms’ Trust Building Response to the Financial Crisis, Devon Johnson and Mark Peterson (2014)

Consumer financial anxiety US regional financial service firms’ trust building response to the financial crisis, Devon Johnson and Mark Peterson (2014)

Enabling Multidisciplinary Perspective in Student Design Project: Fast Fashion and Sustainable Manufacturing Systems, Vukica Jovanovic, Manveer Mann, Petros J. Katsioloudis, and Daniel L. Dickerson (2014)

Enabling multidisciplinary perspective in student design projectFast fashion and sustainable manufacturing systems, Vukica Jovanovic, Manveer Mann, Petros J. Katsioloudis, and Daniel L. Dickerson (2014)

Corporate sustainability programs and reportingResponsibility commitment and thought leadership at Starbucks, Mark Kay (2014)

The Store-As-a-Brand Strategy: The Effect of Store Environment on Customer Responses, Archana Kumar and Youn Kyung Kim (2014)

The store-as-a-brand strategyThe effect of store environment on customer responses, Archana Kumar and Youn Kyung Kim (2014)

Does Information and Communication Technology Improve Job Satisfaction? the Moderating Role of Sales Technology Orientation, Yam Limbu, C Jayachandran, and Barry J. Babin (2014)

Does information and communication technology improve job satisfaction? The moderating role of sales technology orientation, Yam Limbu, C Jayachandran, and Barry J. Babin (2014)

Assessment of leading apparel specialty retailers’ csr practices as communicated on corporate websitesProblems and opportunities, Manveer Mann, Sang Eun Byun, Hyejeong Kim, and Kelli Hoggle (2014)

Assessment of Leading Apparel Specialty Retailers’ CSR: Practices As Communicated on Corporate Websites: Problems and Opportunities, Manveer Mann, Sang Eun Byun, Hyejeong Kim, and Kelli Hoggle (2014)

Rethinking Innovation : Global Perspectives, Ram Subramanian, Martin Rahe, Vishnuprasad Nagadevara, and C. Jayachandran (2014)

Submissions from 2013

The Impact of Brand Experience on Downtown Success, Eric Beckman, Archana Kumar, and Youn Kyung Kim (2013)

The Impact of Brand Experience on Downtown Success, Eric Beckman, Archana Kumar, and Youn Kyung Kim (2013)

Marketing Strategy : The Thinking Involved, Mark E. Hill (2013)

The Role of Personal Cultural Orientation in Consumer Ethnocentrism Among Indian Consumers, Archana Kumar, Ann Fairhurst, and Youn Kyung Kim (2013)

The role of personal cultural orientation in consumer ethnocentrism among Indian consumers, Archana Kumar, Ann Fairhurst, and Youn Kyung Kim (2013)

Pharmaceutical Direct-to-Consumer Advertising: Past, Present, and Future, Avinandan Mukherjee and Yam Limbu (2013)

Pharmaceutical direct-to-consumer advertisingPast, present, and future, Avinandan Mukherjee and Yam Limbu (2013)

A Review of Research on Direct-to-Consumer Advertising of Prescription Drugs: Directions for Future Research, Avinandan Mukherjee, Yam Limbu, and Isaac Wanasika (2013)

A review of research on directtoconsumer advertising of prescription drugs:Directions for future research, Avinandan Mukherjee, Yam Limbu, and Isaac Wanasika (2013)

Impact of corporate social responsibility on employee organizational commitment within the gaming industry, Sylvia Smith and Archana Kumar (2013)

Submissions from 2012

The role of varying information quantity in ads on immediate and enduring cross-media synergies, Patrali Chatterjee (2012)

The Role of Varying Information Quantity in Ads on Immediate and Enduring Cross-Media Synergies, Patrali Chatterjee (2012)

Online Comparison Shopping Behavior of Travel Consumers, Patrali Chatterjee and Yawei Wang (2012)

Online Comparison Shopping Behavior of Travel Consumers, Patrali Chatterjee and Yawei Wang (2012)

Customer Relationship Management Processes: How Faithful Are Business-to-Business Firms to Customer Profitability?, Devon Johnson, Bruce H. Clark, and Gloria Barczak (2012)

Customer relationship management processesHow faithful are business-to-business firms to customer profitability?, Devon Johnson, Bruce H. Clark, and Gloria Barczak (2012)

An Examination of Humor and Endorser Effects on Consumers' Responses to Direct-to-Consumer Advertising: The Moderating Role of Product Involvement, Yam Limbu, Bruce A. Huhmann, and Robin T. Peterson (2012)

An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertisingThe moderating role of product involvement, Yam Limbu, Bruce A. Huhmann, and Robin T. Peterson (2012)

Are College Students At Greater Risk of Credit Card Abuse Age, Gender, Materialism and Parental Influence on Consumer Response to Credit Cards, Yam Limbu, Bruce A. Huhmann, and Bing Xu (2012)

Are college students at greater risk of credit card abuse Age, gender, materialism and parental influence on consumer response to credit cards, Yam Limbu, Bruce A. Huhmann, and Bing Xu (2012)

Perceived Ethics of Online Retailers and Consumer Behavioral Intentions: The Mediating Roles of Trust and Attitude, Yam Limbu, Marco Wolf, and Dale Lunsford (2012)

Perceived ethics of online retailers and consumer behavioral intentionsThe mediating roles of trust and attitude, Yam Limbu, Marco Wolf, and Dale Lunsford (2012)

Submissions from 2011

The Influence of Others: The Impact of Perceived Human Crowding on Perceived Competition, Emotions, and Hedonic Shopping Value, Sang Eun Byun and Manveer Mann (2011)

The influence of othersThe impact of perceived human crowding on perceived competition, emotions, and hedonic shopping value, Sang Eun Byun and Manveer Mann (2011)

Can Unconscious-Conscious Processing Sequences Enhance Ad Exposure Outcomes, Patrali Chatterjee (2011)

Can unconscious-conscious processing sequences enhance ad exposure outcomes, Patrali Chatterjee (2011)

Drivers of new product recommending and referral behaviour on social network sites, Patrali Chatterjee (2011)

Drivers of New Product Recommending and Referral Behaviour on Social Network Sites, Patrali Chatterjee (2011)

Framing Online Promotions: Shipping Price Inflation and Deal Value Perceptions, Patrali Chatterjee (2011)

Framing online promotionsShipping price inflation and deal value perceptions, Patrali Chatterjee (2011)

Ethnocentric Tendencies of Indian Consumers: Impact on Preference for Domestic Versus Foreign Products, Archana Kumar, Ann Fairhurst, and Youn Kyung Kim (2011)

Ethnocentric tendencies of indian consumersImpact on preference for domestic versus foreign products, Archana Kumar, Ann Fairhurst, and Youn Kyung Kim (2011)

Consumers' Perceptions of Online Ethics and Its Effects on Satisfaction and Loyalty, Yam Limbu, Marco Wolf, and Dale L. Lunsford (2011)

Consumers' perceptions of online ethics and its effects on satisfaction and loyalty, Yam Limbu, Marco Wolf, and Dale L. Lunsford (2011)

Accessing Opportunities in Apparel Retail Sectors in India: Porter's Diamond Approach, Manveer Mann and Sang Eun Byun (2011)

Accessing opportunities in apparel retail sectors in IndiaPorter's diamond approach, Manveer Mann and Sang Eun Byun (2011)

Assessment of Five Competitive Forces of the Indian Apparel Retail Industry: Entry and Expansion Strategies for Foreign Retailers, Manveer Mann and Sang Eun Byun (2011)

Assessment of five competitive forces of the Indian apparel retail industryEntry and expansion strategies for foreign retailers, Manveer Mann and Sang Eun Byun (2011)

The Evolution of Research and Development in the Pharmaceutical Industry: Toward the Open Innovation Model - Can Pharma Reinvent Itself?, Ram Subramanian, Jeffrey H. Toney, and C Jayachandran (2011)

The evolution of research and development in the pharmaceutical industryToward the open innovation model - Can pharma reinvent itself?, Ram Subramanian, Jeffrey H. Toney, and C Jayachandran (2011)

Submissions from 2010

Brand Analyses of U.S. Global and Local Brands in India: The Case of Levi's, Vertica Bhardwaj, Archana Kumar, and Youn Kyung Kim (2010)

Brand analyses of U.S. global and local brands in IndiaThe case of Levi's, Vertica Bhardwaj, Archana Kumar, and Youn Kyung Kim (2010)

Causes and Consequences of 'Order Online Pick Up in-Store' Shopping Behavior, Patrali Chatterjee (2010)

Causes and consequences of 'order online pick up in-store' shopping behavior, Patrali Chatterjee (2010)

Multiple-Channel and Cross-Channel Shopping Behavior: Role of Consumer Shopping Orientations, Patrali Chatterjee (2010)

Multiplechannel and crosschannel shopping behaviorrole of consumer shopping orientations, Patrali Chatterjee (2010)

Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent, Patrali Chatterjee and John McGinnis (2010)

Customized online promotionsModerating effect of promotion type on deal value, perceived fairness, and purchase intent, Patrali Chatterjee and John McGinnis (2010)

Marketing Strategy in Play : Questioning to Create Difference, Mark E. Hill (2010)

Indian Consumers' Brand Equity Toward a US and Local Apparel Brand, Hyun Joo Lee, Archana Kumar, and Youn Kyung Kim (2010)

Indian consumers' brand equity toward a US and local apparel brand, Hyun Joo Lee, Archana Kumar, and Youn Kyung Kim (2010)

Student Characteristics and Perspectives in Entrepreneurship Courses: a Profile, Robin T. Peterson and Yam Limbu (2010)

Student characteristics and perspectives in entrepreneurship coursesA profile, Robin T. Peterson and Yam Limbu (2010)

Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs, Ivonne M. Torres and Yam Limbu (2010)

Antecedents and Consequences of Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs, Ivonne M. Torres and Yam Limbu (2010)

Submissions from 2009

Green Brand Extension Strategy and Online Communities, Heikki Karjaluoto and Patrali Chatterjee (2009)

Green brand extension strategy and online communities, Heikki Karjaluoto and Patrali Chatterjee (2009)

Indian Consumers' Purchase Behavior Toward US Versus Local Brands, Archana Kumar, Youn Kyung Kim, and Lou Pelton (2009)

Indian consumers' purchase behavior toward US versus local brands, Archana Kumar, Youn Kyung Kim, and Lou Pelton (2009)

Indian consumers' purchase intention toward a United States versus local brand, Archana Kumar, Hyun Joo Lee, and Youn Kyung Kim (2009)

Indian Consumers' Purchase Intention Toward a United States Versus Local Brand, Archana Kumar, Hyun Joo Lee, and Youn Kyung Kim (2009)

The effects of involvement and ad type on attitudes toward Direct-to-Consumer advertising of prescription drugs, Yam Limbu and Ivonne M. Torres (2009)

The Effects of Involvement and Ad Type on Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs, Yam Limbu and Ivonne M. Torres (2009)

The Convergence of Mirroring and Empathy: Communications Training in Business-to-Business Personal Selling Persuasion Efforts, Robin T. Peterson and Yam Limbu (2009)

The convergence of mirroring and empathyCommunications training in business-to-business personal selling persuasion efforts, Robin T. Peterson and Yam Limbu (2009)

The Depiction of Female Models in Sport Television Commercials in the United States By Degree of Slenderness: An Appraisal, Robin T. Peterson, Bing Xu, and Yam Limbu (2009)

The depiction of female models in sport television commercials in the United States by degree of slendernessAn appraisal, Robin T. Peterson, Bing Xu, and Yam Limbu (2009)

Submissions from 2008

Returns on e-branding investmentLinking pre-acquisition marketing activity to customer profitability, Patrali Chatterjee (2008)

Is firm trust essential in a trusted environment? How trust in the business context influences customers, Kent Grayson, Devon Johnson, and Der Fa Robert Chen (2008)

is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers, Kent Grayson, Devon Johnson, and Der Fa Robert Chen (2008)