Submissions from 2010
Brand Analyses of U.S. Global and Local Brands in India: The Case of Levi's, Vertica Bhardwaj, Archana Kumar, and Youn Kyung Kim (2010)
Causes and Consequences of 'Order Online Pick Up in-Store' Shopping Behavior, Patrali Chatterjee (2010)
Multiple-Channel and Cross-Channel Shopping Behavior: Role of Consumer Shopping Orientations, Patrali Chatterjee (2010)
Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent, Patrali Chatterjee and John McGinnis (2010)
Indian Consumers' Brand Equity Toward a US and Local Apparel Brand, Hyun Joo Lee, Archana Kumar, and Youn Kyung Kim (2010)
Student Characteristics and Perspectives in Entrepreneurship Courses: A Profile, Robin T. Peterson and Yam Limbu (2010)
Antecedents and Consequences of Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs, Ivonne M. Torres and Yam Limbu (2010)
Submissions from 2009
Green Brand Extension Strategy and Online Communities, Heikki Karjaluoto and Patrali Chatterjee (2009)
Indian Consumers' Purchase Intention Toward a United States Versus Local Brand, Archana Kumar, Hyun Joo Lee, and Youn Kyung Kim (2009)
The Effects of Involvement and Ad Type on Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs, Yam Limbu and Ivonne M. Torres (2009)
The Convergence of Mirroring and Empathy: Communications Training in Business-to-Business Personal Selling Persuasion Efforts, Robin T. Peterson and Yam Limbu (2009)
The Depiction of Female Models in Sport Television Commercials in the United States by Degree of Slenderness: An Appraisal, Robin T. Peterson, Bing Xu, and Yam Limbu (2009)
Submissions from 2008
Returns on e-branding Investment Linking Pre-Acquisition Marketing Activity to Customer Profitability, Patrali Chatterjee (2008)
Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers, Kent Grayson, Devon Johnson, and Der Fa Robert Chen (2008)
Beyond Trial: Consumer Assimilation of Electronic Channels, Devon Johnson (2008)
Understanding How Technology Paradoxes Affect Customer Satisfaction With Self-Service Technology: The Role of Performance Ambiguity and Trust in Technology, Devon Johnson, Fleura Bardhi, and Dan T. Dunn (2008)
Age Differences in Mobile Service Perceptions: Comparison of Generation Y and Baby Boomers, Archana Kumar and Heejin Lim (2008)
Gender and Loyalty in the Context of Mobile Services, Heejin Lim and Archana Kumar (2008)
Submissions from 2007
Advertised Versus Unexpected Next Purchase Coupons: Consumer Satisfaction, Perceptions of Value, and Fairness, Patrali Chatterjee (2007)
Independent Service Providers as a Competitive Advantage in Developing Economies, Ikechi Ekeledo and Nadeem M. Firoz (2007)
The Curiosity in Marketing Thinking, Mark Hill and John McGinnis (2007)
A Marketing Paradox, Mark Hill, John Mcginnis, and Jane Cromartie (2007)
The Obstacles to Marketing Thinking, Mark Hill, John McGinnis, and Jane Cromartie (2007)
Achieving Customer Value from Electronic Channels Through Identity Commitment, Calculative Commitment, and Trust in Technology, Devon Johnson (2007)
Healthcare Marketing: What is Salient?, Mark Kay (2007)
Submissions from 2006
Strong Brands and Corporate Brands, Mark Kay (2006)
Submissions from 2005
Digitization of Selling Activity and Sales Force Performance: An Empirical Investigation, Devon Johnson and Sundar Bharadwaj (2005)
Cognitive and Affective Trust in Service Relationships, Devon Johnson and Kent Grayson (2005)
Submissions from 2004
Interfirm Alliances in Online Retailing, Patrali Chatterjee (2004)
International Market Entry Mode Strategies of Manufacturing Firms and Service Firms: A Resource-Based Perspective, Ikechi Ekeledo and K. Sivakumar (2004)
The Impact of E-Commerce on Entry-Mode Strategies of Service Firms: A Conceptual Framework and Research Propositions, Ikechi Ekeledo and K. Sivakumar (2004)
Nonprofit Websites: Prevalence, Usage and Commercial Activity, Howard P. Tuckman, Patrali Chatterjee, and David Muha (2004)
Submissions from 2003
Modeling the Clickstream: Implications for Web-Based Advertising Efforts, Patrali Chatterjee, Donna L. Hoffman, and Thomas P. Novak (2003)
Consumer Privacy and the Internet in Europe: A View from Germany, Tanuja Singh and Mark Hill (2003)
Submissions from 2001
Comparative Vs. Noncomparative Advertising: Perspectives on Memory, Mark Hill and Maryon King (2001)
Submissions from 1999
Getting the Goods Delivered in Dense Urban Areas: A Snapshot of the Last Link of the Supply Chain, Anne G. Morris, Alain L. Kornhauser, and Mark Kay (1999)
Submissions from 1998
Foreign Market Entry Mode Choice of Service Firms: A Contingency Perspective, Ikechi Ekeledo and K. Sivakumar (1998)
Urban Freight Mobility: Collection of Data on Time, Costs, and Barriers Related to Moving Product Into the Central Business District, Anne G. Morris, Alain L. Kornhauser, and Mark Kay (1998)
Submissions from 1997
A Transfer Appropriate Processing View of Consumer Memory, Mark Hill, Robert Radtke, and Maryon King (1997)
Submissions from 1995
Commercial Scenarios for the Web: Opportunities and Challenges, Donna L. Hoffman, Thomas P. Novak, and Patrali Chatterjee (1995)
Submissions from 1992
Internationalization of Multi Hospital Systems, C Jayachandran, R. Chandran, and Lisa O’Hara (1992)
Submissions from 1988
Expanding Marketing Opportunities With Pre-Need Services, Myroslaw J. Kyj, C Jayachandran, and John L. Haverty (1988)