Submissions from 2007
Advertised Versus Unexpected Next Purchase Coupons: Consumer Satisfaction, Perceptions of Value, and Fairness, Patrali Chatterjee (2007)
Independent Service Providers As a Competitive Advantage in Developing Economies, Ikechi Ekeledo and Nadeem M. Firoz (2007)
The Curiosity in Marketing Thinking, Mark Hill and John McGinnis (2007)
A Marketing Paradox, Mark Hill, John Mcginnis, and Jane Cromartie (2007)
The Obstacles to Marketing Thinking, Mark Hill, John McGinnis, and Jane Cromartie (2007)
Achieving Customer Value from Electronic Channels Through Identity Commitment, Calculative Commitment, and Trust in Technology, Devon Johnson (2007)
Healthcare Marketing: What is Salient?, Mark Kay (2007)
Submissions from 2006
Strong Brands and Corporate Brands, Mark Kay (2006)
Submissions from 2005
Digitization of Selling Activity and Sales Force Performance: An Empirical Investigation, Devon Johnson and Sundar Bharadwaj (2005)
Cognitive and Affective Trust in Service Relationships, Devon Johnson and Kent Grayson (2005)
Submissions from 2004
Interfirm Alliances in Online Retailing, Patrali Chatterjee (2004)
International Market Entry Mode Strategies of Manufacturing Firms and Service Firms: a Resource-Based Perspective, Ikechi Ekeledo and K. Sivakumar (2004)
The Impact of E-Commerce on Entry-Mode Strategies of Service Firms: a Conceptual Framework and Research Propositions, Ikechi Ekeledo and K. Sivakumar (2004)
Nonprofit Websites: Prevalence, Usage and Commercial Activity, Howard P. Tuckman, Patrali Chatterjee, and David Muha (2004)
Submissions from 2003
Modeling the Clickstream: Implications for Web-Based Advertising Efforts, Patrali Chatterjee, Donna L. Hoffman, and Thomas P. Novak (2003)
Consumer Privacy and the Internet in Europe: a View from Germany, Tanuja Singh and Mark Hill (2003)
Submissions from 2001
Comparative Vs. Noncomparative Advertising: Perspectives on Memory, Mark Hill and Maryon King (2001)
Submissions from 1999
Getting the Goods Delivered in Dense Urban Areas: a Snapshot of the Last Link of the Supply Chain, Anne G. Morris, Alain L. Kornhauser, and Mark Kay (1999)
Submissions from 1998
Foreign Market Entry Mode Choice of Service Firms: A Contingency Perspective, Ikechi Ekeledo and K. Sivakumar (1998)
Urban Freight Mobility: Collection of Data on Time, Costs, and Barriers Related to Moving Product Into the Central Business District, Anne G. Morris, Alain L. Kornhauser, and Mark Kay (1998)
Submissions from 1997
A Transfer Appropriate Processing View of Consumer Memory, Mark Hill, Robert Radtke, and Maryon King (1997)
Submissions from 1995
Commercial Scenarios for the Web: Opportunities and Challenges, Donna L. Hoffman, Thomas P. Novak, and Patrali Chatterjee (1995)
Submissions from 1992
Internationalization of Multi Hospital Systems, C Jayachandran, R. Chandran, and Lisa O’Hara (1992)
Submissions from 1988
Expanding Marketing Opportunities With Pre-Need Services, Myroslaw J. Kyj, C Jayachandran, and John L. Haverty (1988)
Submissions from 1985
Apparel Purchasing Behaviour: How to Promote Americanism, C Jayachandran, M. J. Kyj, and S. Pal (1985)