Publications and creative works by faculty in the Department of Marketing, Feliciano School of Business, are collected here.

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Submissions from 2008

Beyond Trial: Consumer Assimilation of Electronic Channels, Devon Johnson (2008)

Beyond trialConsumer assimilation of electronic channels, Devon Johnson (2008)

Understanding How Technology Paradoxes Affect Customer Satisfaction With Self-Service Technology: The Role of Performance Ambiguity and Trust in Technology, Devon Johnson, Fleura Bardhi, and Dan T. Dunn (2008)

Understanding how technology paradoxes affect customer satisfaction with self-service technologyThe role of performance ambiguity and trust in technology, Devon Johnson, Fleura Bardhi, and Dan T. Dunn (2008)

Age Differences in Mobile Service Perceptions: Comparison of Generation Y and Baby Boomers, Archana Kumar and Heejin Lim (2008)

Age differences in mobile service perceptionsComparison of Generation Y and baby boomers, Archana Kumar and Heejin Lim (2008)

Gender and loyalty in the context of mobile services, Heejin Lim and Archana Kumar (2008)

Gender and Loyalty in the Context of Mobile Services, Heejin Lim and Archana Kumar (2008)

Submissions from 2007

Advertised Versus Unexpected Next Purchase Coupons: Consumer Satisfaction, Perceptions of Value, and Fairness, Patrali Chatterjee (2007)

Advertised versus unexpected next purchase couponsConsumer satisfaction, perceptions of value, and fairness, Patrali Chatterjee (2007)

Independent service providers as a competitive advantage in developing economies, Ikechi Ekeledo and Nadeem M. Firoz (2007)

Independent Service Providers As a Competitive Advantage in Developing Economies, Ikechi Ekeledo and Nadeem M. Firoz (2007)

The Curiosity in Marketing Thinking, Mark Hill and John McGinnis (2007)

The curiosity in marketing thinking, Mark Hill and John McGinnis (2007)

A marketing paradox, Mark Hill, John Mcginnis, and Jane Cromartie (2007)

A Marketing Paradox, Mark Hill, John Mcginnis, and Jane Cromartie (2007)

The Obstacles to Marketing Thinking, Mark Hill, John McGinnis, and Jane Cromartie (2007)

The obstacles to marketing thinking, Mark Hill, John McGinnis, and Jane Cromartie (2007)

Achieving customer value from electronic channels through identity commitment, calculative commitment, and trust in technology, Devon Johnson (2007)

Achieving Customer Value from Electronic Channels Through Identity Commitment, Calculative Commitment, and Trust in Technology, Devon Johnson (2007)

Healthcare Marketing: What is Salient?, Mark Kay (2007)

Healthcare marketingWhat is salient?, Mark Kay (2007)

Submissions from 2006

Strong Brands and Corporate Brands, Mark Kay (2006)

Strong brands and corporate brands, Mark Kay (2006)

Submissions from 2005

Digitization of Selling Activity and Sales Force Performance: An Empirical Investigation, Devon Johnson and Sundar Bharadwaj (2005)

Digitization of selling activity and sales force performanceAn empirical investigation, Devon Johnson and Sundar Bharadwaj (2005)

Cognitive and affective trust in service relationships, Devon Johnson and Kent Grayson (2005)

Cognitive and Affective Trust in Service Relationships, Devon Johnson and Kent Grayson (2005)

Submissions from 2004

Interfirm Alliances in Online Retailing, Patrali Chatterjee (2004)

Interfirm alliances in online retailing, Patrali Chatterjee (2004)

International Market Entry Mode Strategies of Manufacturing Firms and Service Firms: a Resource-Based Perspective, Ikechi Ekeledo and K. Sivakumar (2004)

International market entry mode strategies of manufacturing firms and service firmsA resource-based perspective, Ikechi Ekeledo and K. Sivakumar (2004)

The Impact of E-Commerce on Entry-Mode Strategies of Service Firms: a Conceptual Framework and Research Propositions, Ikechi Ekeledo and K. Sivakumar (2004)

The impact of e-commerce on entry-mode strategies of service firmsA conceptual framework and research propositions, Ikechi Ekeledo and K. Sivakumar (2004)

Nonprofit Websites: Prevalence, Usage and Commercial Activity, Howard P. Tuckman, Patrali Chatterjee, and David Muha (2004)

Nonprofit websitesPrevalence, usage and commercial activity, Howard P. Tuckman, Patrali Chatterjee, and David Muha (2004)

Submissions from 2003

Modeling the Clickstream: Implications for Web-Based Advertising Efforts, Patrali Chatterjee, Donna L. Hoffman, and Thomas P. Novak (2003)

Modeling the ClickstreamImplications for Web-Based Advertising Efforts, Patrali Chatterjee, Donna L. Hoffman, and Thomas P. Novak (2003)

Consumer Privacy and the Internet in Europe: a View from Germany, Tanuja Singh and Mark Hill (2003)

Consumer privacy and the internet in EuropeA view from Germany, Tanuja Singh and Mark Hill (2003)

Submissions from 2001

Comparative Vs. Noncomparative Advertising: Perspectives on Memory, Mark Hill and Maryon King (2001)

Comparative vs. Noncomparative advertisingPerspectives on memory, Mark Hill and Maryon King (2001)

Submissions from 1999

Getting the Goods Delivered in Dense Urban Areas: a Snapshot of the Last Link of the Supply Chain, Anne G. Morris, Alain L. Kornhauser, and Mark Kay (1999)

Getting the Goods Delivered in Dense Urban AreasA Snapshot of the Last Link of the Supply Chain, Anne G. Morris, Alain L. Kornhauser, and Mark Kay (1999)

Submissions from 1998

Foreign Market Entry Mode Choice of Service Firms: a Contingency Perspective, Ikechi Ekeledo and K. Sivakumar (1998)

Foreign market entry mode choice of service firmsA contingency perspective, Ikechi Ekeledo and K. Sivakumar (1998)

Getting the Goods Delivered in Dense Urban Areas: a Snapshot of the Last Link of the Supply Chain, Anne G. Morris, Alain L. Kornhauser, and Mark Kay (1998)

Getting the goods delivered in dense urban areasA snapshot of the last link of the supply chain, Anne G. Morris, Alain L. Kornhauser, and Mark Kay (1998)

Urban freight mobility. Collection of data on time, costs, and barriers related to moving product into the central business district, Anne G. Morris, Alain L. Kornhauser, and Mark Kay (1998)

Urban Freight Mobility. Collection of Data on Time, Costs, and Barriers Related to Moving Product Into the Central Business District, Anne G. Morris, Alain L. Kornhauser, and Mark Kay (1998)

Submissions from 1997

A Transfer Appropriate Processing View of Consumer Memory, Mark Hill, Robert Radtke, and Maryon King (1997)

A transfer appropriate processing view of consumer memory, Mark Hill, Robert Radtke, and Maryon King (1997)

Submissions from 1995

Commercial Scenarios for the Web: Opportunities and Challenges, Donna L. Hoffman, Thomas P. Novak, and Patrali Chatterjee (1995)

Commercial Scenarios for the WebOpportunities and Challenges, Donna L. Hoffman, Thomas P. Novak, and Patrali Chatterjee (1995)

Submissions from 1992

Internationalization of Multi Hospital Systems, C Jayachandran, R. Chandran, and Lisa O’Hara (1992)

Internationalization of multi hospital systems, C Jayachandran, R. Chandran, and Lisa O’Hara (1992)

Submissions from 1988

Expanding marketing opportunities with pre-need services, Myroslaw J. Kyj, C Jayachandran, and John L. Haverty (1988)

Expanding Marketing Opportunities With Pre-Need Services, Myroslaw J. Kyj, C Jayachandran, and John L. Haverty (1988)

Submissions from 1985

Apparel Purchasing Behaviour: How to Promote Americanism, C Jayachandran, M. J. Kyj, and S. Pal (1985)

Apparel purchasing behaviourhow to promote Americanism, C Jayachandran, M. J. Kyj, and S. Pal (1985)