Processing Picture–Word Stimuli: The Contingent Nature of Picture and of Word Superiority

Document Type

Article

Publication Date

Winter 1-28-2002

Journal / Book Title

Journal of Experimental Psychology

Abstract

Participants named (Experiments 1–2) or categorized (Experiments 3–4) the picture or the word of the picture–word compounds that varied in the relative saliency of the 2 components and in the correlation between them over the experimental trials. Picture-word interference (PWI) was gauged through Stroop and Garner effects. PWI was found to be malleable; its magnitude and very presence depending lawfully on the contextual variations introduced. The contingent nature of PWI is a fact to be reckoned with by theorists of the picture–word processing.

DOI

10.1037//0278-7393.28.1.221

Published Citation

Arieh, Yoav, and Daniel Algom. "Processing Picture–Word Stimuli: The Contingent Nature of Picture and of Word Superiority." Learning, Memory 28, no. 1 (2002): 221-232.

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