The Kelce/Swift Phenomena: Real-Time Analysis of Social Media Activity During the October 1st Chiefs/Jets Game
Document Type
Article
Publication Date
2023
Abstract
When the Kansas City Chiefs played the New York Jets in one of the world's major media centers, it presented a unique opportunity to study the phenomena of public interest in the Travis Kelce/Taylor Swift “romance.” A nationally televised game provides a specific timeframe and a moment of public visibility that invites dialogue and interaction. The space specifically built for such real time dialogue and interaction about a topic is social media. With that in mind, an investigation into the social media activity occurring in-game related to Kelce/Swift is merited. Sampling data analysis from Tweet Binder shows posts on X were more than four times as likely to express positive sentiment than negative sentiment. Music, football, and love may be an unusual mixture, but for Kelce and Swift, that mixture seems to reflect a fundamental connection point for people.
MSU Digital Commons Citation
Luo, Yi; Choi, Jin-A; and Benton, Bond, "The Kelce/Swift Phenomena: Real-Time Analysis of Social Media Activity During the October 1st Chiefs/Jets Game" (2023). School of Communication and Media Scholarship and Creative Works. 49.
https://digitalcommons.montclair.edu/scom-facpubs/49