The Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication is a state-of-the-art communications hub at Montclair State’s School of Communication and Media. It is home to social listening platforms, content creation apps and consumer insights tools, and is used for instructional, research and co-curricular activity. Through research, reports, community events and special projects, the Center enhances the School’s profile as an authority on social media analytics while preparing our students for our data driven world.
Submissions from 2025
Pride Month support can generate 320% more positive social media posts for companies; dropping support can increase online negativity by 165%, study finds, Bond Benton, Yi Luo, and Jin-A Choi
Why Gen Z is More Anxious than Ever? Turning to Social Chats for Answers, Yi Luo, Jin-A Choi, and Bond Benton
Submissions from 2024
An Investigation of Social Media Discussion on Valentine's Day 2024 Trends: Money Can Buy Love and Chocolates, Jin-A Choi, Bond Benton, and Yi Luo
Guinness is the "Pumpkin Spice Latte" of St. Patrick's Day, Jin-A Choi, Bond Benton, and Yi Luo
Taylor Swift-Mania on Social Media Regarding the Big Game, Jin-A Choi, Bond Benton, Yi Luo, and Ines Hwang
From Memes to Message to Mario Kart: An Analysis of the Reach of Social Media Content Related to Kamala Harris, Yi Luo, Jin-A Choi, and Bond Benton
Negative Emotions on Social Media Dominate Gen Z's Decisions for the 2024 Election, Yi Luo, Jin-A Choi, and Bond Benton
Taylor-made Super Bowl: Taylor SwiftMania on Social Media Regarding the Big Game, Yi Luo, Jin-A Choi, and Bond Benton
From Conspiracy to Normalcy: The Mainstreaming of QAnon in “Disney Grooming” Messages Online, Daniela Peterka-Benton, Bond Benton, and Joel Penney
Submissions from 2023
Everything Old is Q Again: X Activity About #PizzaGate Increased 9501.5% After Musk Boosted the Conspiracy, Bond Benton and Daniela Peterka-Benton
What About Love? Does the Over- Commercialization of Valentine’s Day on Social Media Leave Us Living in a Sadder, Material World?, Jin-A Choi, Bond Benton, Yi Luo, and Keith Green
Halloween 2023: It's A Barbie World!, Jin-A Choi, Yi Luo, Bond Benton, and Keith Green
#PumpkinSpice Report: On the 20th Anniversary of its Pumpkin Spice Latte, Starbucks Still Dominates the Social Media Conversation Around the Polarizing Fall Cultural Phenomenon, Jin-A Choi, Yi Luo, Bond Benton, and Keith Green
2023 SCOTUS Report: Americans Reacted with Disgust and Sadness Toward the SCOTUS' Recent Rulings, Yi Luo, Bond Benton, Jin-A Choi, Keith Strudler, and Keith Green
The Kelce/Swift Phenomena: Real-Time Analysis of Social Media Activity During the October 1st Chiefs/Jets Game, Yi Luo Montclair State University, Jin-A Choi, and Bond Benton
Submissions from 2022
Hate Speech Spikes on Twitter After Elon Musk Acquires the Platform, Bond Benton, Jin-A Choi, Yi Luo, and Keith Green
A Preview of Post Amnesty Twitter: Analysis of “Groomer” on Twitter After the Colorado Springs Shooting, Bond Benton, Yi Luo, Jin-A Choi, Keith Strudler, and Keith Green
Pumpkin Spice and Everything Nice? An Assessment of Social Media Mentions of Pumpkin Spice, Jin-A Choi, Bond Benton, Yi Luo, Harlan Cruz, Paulette Gando-Duenas, Jennnifer Russo, Therese Sheridan, and Rayanne Yamout
An Analysis Of Players, Teams And Trends As The World Cup Approaches, Jin-A Choi, Yi Luo, Stephen P. Andon, Bond Benton, Keith Green, and Keith Strudler
Protests and Calls for Boycotting the Qatar World Cup 2022 Spark Online Discussion and Action Away from the Soccer Pitch, Yi Luo, Jin-A Choi, Stephen P. Andon, Bond Benton, Keith Green, and Keith Strudler