Publications and creative works by faculty in the Department of Marketing, Feliciano School of Business, are collected here.


Submissions from 2018

Retail Management : A Strategic Approach, Barry Berman, Joel R. Evans, and Patrali Chatterjee (2018)


A longitudinal investigation of customer cooperation in services: The role of appraisal of cooperation behaviors, Junzhou Zhang, Chuanyi Tang, Lin Guo, and Hangjun Xu (2018)

Submissions from 2017

The Definitive Guide to Brand Building, Robert M. Donnelly (2017)

Submissions from 2014

Rethinking Innovation : Global Perspectives, Ram Subramanian, Martin Rahe, Vishnuprasad Nagadevara, and C. Jayachandran (2014)

Submissions from 2013

Marketing Strategy : The Thinking Involved, Mark E. Hill (2013)