Publications and creative works by faculty in the Department of Marketing, Feliciano School of Business, are collected here.

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Submissions from 2020

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Marketing in Healthcare-Related Industries, Robert E. Hinson, Ogechi Adeola, Yam B. Limbu, and Emmanuel Mogaji (2020)

Submissions from 2019

Climbing the Down Escalator: When Customer-to-Customer Interaction May Not Be Helping Service Firms, Devon Johnson, Yam Limbu, C Jayachandran, and P. Raghunadha Reddy (2019)

Climbing the down escalatorWhen customer-to-customer interaction may not be helping service firms, Devon Johnson, Yam Limbu, C Jayachandran, and P. Raghunadha Reddy (2019)

Nutritional Knowledge, Attitude, and Use of Food Labels Among Indian Adults With Multiple Chronic Conditions: a Moderated Mediation Model, Yam Limbu, Christopher McKinley, Rajesh K. Gautam, Ajay K. Ahirwar, Pragya Dubey, and C Jayachandran (2019)

Nutritional knowledge, attitude, and use of food labels among Indian adults with multiple chronic conditionsA moderated mediation model, Yam Limbu, Christopher McKinley, Rajesh K. Gautam, Ajay K. Ahirwar, Pragya Dubey, and C Jayachandran (2019)

A Longitudinal Examination of FDA Warning and Untitled Letters Issued to Pharmaceutical Companies for Violations in Drug Promotion Standards, Yam Limbu, Christopher McKinley, and Valerio Temperini (2019)

A Longitudinal Examination of FDA Warning and Untitled Letters Issued to Pharmaceutical Companies for Violations in Drug Promotion Standards, Yam Limbu, Christopher McKinley, and Valerio Temperini (2019)

Credit Card Literacy and Financial Well-Being of College Students: a Moderated Mediation Model of Self-Efficacy and Credit Card Number, Yam Limbu and Shintaro Sato (2019)

Credit card literacy and financial well-being of college studentsA moderated mediation model of self-efficacy and credit card number, Yam Limbu and Shintaro Sato (2019)

Does E-Learning Service Quality Influence E-Learning Student Satisfaction and Loyalty? Evidence from Vietnam, Long Pham, Yam Limbu, Trung K. Bui, Hien T. Nguyen, and Huong T. Pham (2019)

Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam, Long Pham, Yam Limbu, Trung K. Bui, Hien T. Nguyen, and Huong T. Pham (2019)

Effects of pre-existing family dynamics on emerging adult college students’ emotions over the course of fall break, Svitlana Iarmolenko Ramer, Jennifer Zorotovich, Patricia N.E. Roberson, Nadia Flanigan, and Jie Gao (2019)

Effects of Pre-Existing Family Dynamics on Emerging Adult College Students’ Emotions Over the Course of Fall Break, Svitlana Iarmolenko Ramer, Jennifer Zorotovich, Patricia N.E. Roberson, Nadia Flanigan, and Jie Gao (2019)

When Should a Brand Cut Ties with a Scandalized Endorser?, Shintaro Sato, Akiko Arai, Yosuke Tsuji, and Mark Kay (2019)

When Should a Brand Cut Ties With a Scandalized Endorser?, Shintaro Sato, Akiko Arai, Yosuke Tsuji, and Mark Kay (2019)

How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge, Shintaro Sato, Yong Jae Ko, Yonghwan Chang, and Mark Kay (2019)

How Does the Negative Impact of An Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? the Moderating Effects of Consumer Knowledge, Shintaro Sato, Yong Jae Ko, Yonghwan Chang, and Mark Kay (2019)

The Marketing Organization’s Journey to Become Data-Driven, Debra Zahay, Debika Sihi, Laurent Muzellec, and Devon Johnson (2019)

The marketing organization’s journey to become data-driven, Debra Zahay, Debika Sihi, Laurent Muzellec, and Devon Johnson (2019)

Context-Based Leisure Travel Facilitation Among People With Mobility Challenges: a Self-Determination Theory Approach, Ye Zhang, Shu Cole, Peter Ricci, and Jie Gao (2019)

Context-Based Leisure Travel Facilitation among People with Mobility ChallengesA Self-Determination Theory Approach, Ye Zhang, Shu Cole, Peter Ricci, and Jie Gao (2019)

Submissions from 2018

Dimensions of Materialism and Credit Card Usage: An Application and Extension of the Theory of Planned Behavior in Bangladesh, A. F.M.Jalal Ahamed and Yam Limbu (2018)

Dimensions of materialism and credit card usagean application and extension of the theory of planned behavior in Bangladesh, A. F.M.Jalal Ahamed and Yam Limbu (2018)

Retail Management : A Strategic Approach, Barry Berman, Joel R. Evans, and Patrali Chatterjee (2018)

Antecedents and Consequences of Work-Related Smartphone Use on Vacation: An Exploratory Study of Taiwanese Tourists, Chun Chu Chen, Wei Jue Huang, Jie Gao, and James F. Petrick (2018)

Antecedents and Consequences of Work-Related Smartphone Use on VacationAn Exploratory Study of Taiwanese Tourists, Chun Chu Chen, Wei Jue Huang, Jie Gao, and James F. Petrick (2018)

Towards the Recovery Mechanisms of Leisure Travel Experiences: Does the Length of Vacation Matter?, Chun Chu Chen, Suiwen (Sharon) Zou, and Jie Gao (2018)

Towards the recovery mechanisms of leisure travel experiencesdoes the length of vacation matter?, Chun Chu Chen, Suiwen (Sharon) Zou, and Jie Gao (2018)

Attitudes Toward Star Ratings: Generational Differences Among Indian Consumers, Christina Chung, Emi Moriuchi, Yam Limbu, and P. Ganesan (2018)

Attitudes toward Star RatingsGenerational Differences among Indian Consumers, Christina Chung, Emi Moriuchi, Yam Limbu, and P. Ganesan (2018)

from Sad to Happy to Happier: Emotion Regulation Strategies Used During a Vacation, Jie Gao and Deborah L. Kerstetter (2018)

From sad to happy to happierEmotion regulation strategies used during a vacation, Jie Gao and Deborah L. Kerstetter (2018)

Changes in Tourists’ Perception of Well-Being Based on Their Use of Emotion Regulation Strategies During Vacation, Jie Gao, Deborah L. Kerstetter, Andrew J. Mowen, and Benjamin Hickerson (2018)

Changes in tourists’ perception of well-being based on their use of emotion regulation strategies during vacation, Jie Gao, Deborah L. Kerstetter, Andrew J. Mowen, and Benjamin Hickerson (2018)

Understanding Changes in Tourists’ Use of Emotion Regulation Strategies in a Vacation Context, Jie Gao, Ye Zhang, Deborah L. Kerstetter, and Stephanie Shields (2018)

Understanding Changes in Tourists’ Use of Emotion Regulation Strategies in a Vacation Context, Jie Gao, Ye Zhang, Deborah L. Kerstetter, and Stephanie Shields (2018)

Corporate sustainability programs and reportingResponsibility commitment and thought leadership at starbucks, Mark Kay (2018)

Green Teams: a Collaborative Training Model, Mark Kay, Sophie A. Kay, and Amy Tuininga (2018)

Green teamsA collaborative training model, Mark Kay, Sophie A. Kay, and Amy Tuininga (2018)

Understanding Local Food Consumers: Theory of Planned Behavior and Segmentation Approach, Archana Kumar and Sylvia Smith (2018)

Understanding Local Food ConsumersTheory of Planned Behavior and Segmentation Approach, Archana Kumar and Sylvia Smith (2018)

Exploring How Structural and Cognitive Social Capital Influence Preventive Health Behavior: Evidence from a Bottom of the Pyramid (Bop) Population, Yam Limbu, C Jayachandran, Christopher McKinley, and Jeonghwan Choi (2018)

Exploring how structural and cognitive social capital influence preventive health behaviorEvidence from a Bottom of the Pyramid (BoP) population, Yam Limbu, C Jayachandran, Christopher McKinley, and Jeonghwan Choi (2018)

The Determinants and Consequences of Website Credibility in E-Retailing: Examining the Roles of Ethical Issues, Yam Limbu and Ricard W. Jensen (2018)

The determinants and consequences of website credibility in e-retailingExamining the roles of ethical issues, Yam Limbu and Ricard W. Jensen (2018)

Shifting Value Perceptions Among Young Urban Indian Consumers: The Role of Need for Distinctiveness and Western Acculturation, Manveer Mann, Wi Suk Kwon, and Sang Eun Byun (2018)

Shifting value perceptions among young urban Indian consumersThe role of need for distinctiveness and western acculturation, Manveer Mann, Wi Suk Kwon, and Sang Eun Byun (2018)

Exploring the relationship among leisure engagement, affective and cognitive leisure involvement, and subjective happinessa mediating role of leisure satisfaction, Hideo Matsumoto, Shintaro Sato, Akira Asada, and Koichi Chiashi (2018)

Exploring the Relationship Among Leisure Engagement, Affective and Cognitive Leisure Involvement, and Subjective Happinessa Mediating Role of Leisure Satisfaction, Hideo Matsumoto, Shintaro Sato, Akira Asada, and Koichi Chiashi (2018)

Nutrition Knowledge and Diet: Exploring the Influence of Social and Informational Factors in an Indian Adult Population, Christopher J. McKinley, Yam Limbu, Rajesh K. Gautam, Ajay K. Ahirwar, Pragya Dubey, and C Jayachandran (2018)

Nutrition Knowledge and DietExploring the Influence of Social and Informational Factors in an Indian Adult Population, Christopher J. McKinley, Yam Limbu, Rajesh K. Gautam, Ajay K. Ahirwar, Pragya Dubey, and C Jayachandran (2018)

The relationship between sport tourists’ perceived value and destination loyaltyan experience-use history segmentation approach, Shintaro Sato, Christina Gipson, Samuel Todd, and Munehiko Harada (2018)

Adventure Tourism Motivation and Destination Loyalty: a Comparison of Decision and Non-Decision Makers, Shintaro Sato, Hany Kim, Richard J. Buning, and Munehiko Harada (2018)

Adventure tourism motivation and destination loyaltyA comparison of decision and non-decision makers, Shintaro Sato, Hany Kim, Richard J. Buning, and Munehiko Harada (2018)

Neo-tribalism outside the stadiumA fluid community of tailgaters, Lan Xue, Jie Gao, and Deborah Kerstetter (2018)

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A longitudinal investigation of customer cooperation in services: The role of appraisal of cooperation behaviors, Junzhou Zhang, Chuanyi Tang, Lin Guo, and Hangjun Xu (2018)

Submissions from 2017

Marketing footballPerspectives from the Japan football league (J. League), Yoshifumi Bizen and Shintaro Sato (2017)

Consumer Willingness to Pay Across Retail Channels, Patrali Chatterjee and Archana Kumar (2017)

Consumer willingness to pay across retail channels, Patrali Chatterjee and Archana Kumar (2017)

Teaching innovations in retailing educationInnovating the retail curriculum for future careers in retail, Patrali Chatterjee and Archana Kumar (2017)

Destination Familiarity and Favorability in a Country-Image Context: Examining Taiwanese Travelers’ Perceptions of China, Chun Chu Chen, Jin Young Chung, Jie Gao, and Yueh Hsiu Lin (2017)

Destination familiarity and favorability in a country-image contextexamining Taiwanese travelers’ perceptions of China, Chun Chu Chen, Jin Young Chung, Jie Gao, and Yueh Hsiu Lin (2017)

The Definitive Guide to Brand Building, Robert M. Donnelly (2017)

Managing for Variability: a Neuroscientific Approach for Developing Strategic Agility in Organizations, Mark Hill, Jane Cromartie, and John McGinnis (2017)

Managing for variabilityA neuroscientific approach for developing strategic agility in organizations, Mark Hill, Jane Cromartie, and John McGinnis (2017)

The adverse effect of doctors’ skepticism toward prescription drugs, Devon Johnson, Breagin K. Riley, and Shintaro Sato (2017)

The Adverse Effect of Doctors’ Skepticism Toward Prescription Drugs, Devon Johnson, Breagin K. Riley, and Shintaro Sato (2017)

Credit Card Knowledge, Social Motivation, and Credit Card Misuse Among College Students: Examining the Information-Motivation-Behavioral Skills Model, Yam Limbu (2017)

Credit card knowledge, social motivation, and credit card misuse among college studentsExamining the information-motivation-behavioral skills model, Yam Limbu (2017)

Variations in Consumers' Use of Brand Online Social Networking: A Uses and Gratifications Approach, Heejin Lim and Archana Kumar (2017)

Variations in consumers' use of brand online social networkingA uses and gratifications approach, Heejin Lim and Archana Kumar (2017)

Diagnostic and Prescriptive Benefits of Consumer Participation in Virtual Communities of Personal Challenge, Ben Lowe and Devon Johnson (2017)

Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge, Ben Lowe and Devon Johnson (2017)

To retrench or invest? Turnaround strategies during a recessionary time, Manveer Mann and Sang Eun Byun (2017)

To Retrench Or Invest? Turnaround Strategies During a Recessionary Time, Manveer Mann and Sang Eun Byun (2017)

Give Me a Formula Not the Concept! Student Preference to Mathematical Problem Solving, Manveer Mann and Mary C. Enderson (2017)

Give me a formula not the concept! student preference to mathematical problem solving, Manveer Mann and Mary C. Enderson (2017)

The Influence of Statistical Versus Exemplar Appeals on Indian Adults’ Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes, Christopher J. McKinley, Yam Limbu, and C Jayachandran (2017)

The Influence of Statistical versus Exemplar Appeals on Indian Adults’ Health IntentionsAn Investigation of Direct Effects and Intervening Persuasion Processes, Christopher J. McKinley, Yam Limbu, and C Jayachandran (2017)

Message-Framing Effects on Indian Females' Mammography-Screening Intentions: Examining Moderating and Mediating Relationships, Christopher Mckinley, Yam Limbu, and C Jayachandran (2017)

Message-framing effects on Indian females' mammography-screening intentionsExamining moderating and mediating relationships, Christopher Mckinley, Yam Limbu, and C Jayachandran (2017)

Consumers’ Trust in Food Quality and Willingness to Pay More for National Parks’ Brands: Preliminary Evidence from Italy, Valerio Temperini, Yam Limbu, and C Jayachandran (2017)

Consumers’ Trust in Food Quality and Willingness to Pay More for National Parks’ BrandsPreliminary Evidence From Italy, Valerio Temperini, Yam Limbu, and C Jayachandran (2017)

Submissions from 2016

Smart Grocery Shopper Segments, Kelly Green Atkins, Archana Kumar, and Youn Kyung Kim (2016)

Smart grocery shopper segments, Kelly Green Atkins, Archana Kumar, and Youn Kyung Kim (2016)

Transformative Stories: a Framework for Crafting Stories for Social Impact Organizations, Melissa G. Bublitz, Jennifer Edson Escalas, Laura A. Peracchio, Pia Furchheim, Stacy Landreth Grau, Anne Hamby, Mark Kay, Mark R. Mulder, and Andrea Scott (2016)

Using an Intersectionality Perspective to Uncover Older Chinese Female's Perceived Travel Constraints and Negotiation Strategies, Jie Gao and Deborah L. Kerstetter (2016)

Using an intersectionality perspective to uncover older Chinese female's perceived travel constraints and negotiation strategies, Jie Gao and Deborah L. Kerstetter (2016)

Applying Neuroplasticity to Educating Agile-Thinking Managers, Mark Hill, Jane Cromartie, and John McGinnis (2016)

Applying neuroplasticity to educating agile-thinking managers, Mark Hill, Jane Cromartie, and John McGinnis (2016)

Content and compliance of pharmaceutical social media marketing, Bruce A. Huhmann and Yam Limbu (2016)

Content and Compliance of Pharmaceutical Social Media Marketing, Bruce A. Huhmann and Yam Limbu (2016)

Influence of Gender Stereotypes on Advertising Offensiveness and Attitude Toward Advertising in General, Bruce A. Huhmann and Yam Limbu (2016)

Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general, Bruce A. Huhmann and Yam Limbu (2016)

Are Third-Party Green-Brown Ratings Believed? The Role of Prior Brand Loyalty and Environmental Concern, Wi Suk Kwon, Basil Englis, and Manveer Mann (2016)

Are third-party green-brown ratings believed?The role of prior brand loyalty and environmental concern, Wi Suk Kwon, Basil Englis, and Manveer Mann (2016)

Empathy, Nonverbal Immediacy, and Salesperson Performance: The Mediating Role of Adaptive Selling Behavior, Yam Limbu, C Jayachandran, Barry J. Babin, and Robin T. Peterson (2016)

Empathy, nonverbal immediacy, and salesperson performancethe mediating role of adaptive selling behavior, Yam Limbu, C Jayachandran, Barry J. Babin, and Robin T. Peterson (2016)

Consumers' comparative evaluative judgment of athlete endorsers, Shintaro Sato, Yong Jae Ko, Kyriaki (Kiki) Kaplanidou, and Daniel P. Connaughton (2016)

Consumers' Comparative Evaluative Judgment of Athlete Endorsers, Shintaro Sato, Yong Jae Ko, Kyriaki (Kiki) Kaplanidou, and Daniel P. Connaughton (2016)